[State Sports General Administration: Cultivate and expand new industries such as online live sports broadcasting, online training, virtual sports, and smart operations] On September 3, Yang Xuejuan, Director of the Sports Economics Department of the State Sports General Administration, stated at a press conference of the State Council Information Office that the focus would be on "technology and innovation" to cultivate new growth points in the industry. Seize the historical opportunities of the new round of technological revolution and industrial transformation, improve the level of independent research and development and technological innovation of sporting goods manufacturing enterprises, accelerate the application of new technologies such as big data and artificial intelligence in the sports field, cultivate and expand new formats such as online sports live broadcast, online training, virtual sports, and smart operations. Through the innovative application of digital technology, create more new models and new scenes of sports consumption, realize the upgrade of sports services from "standardization" to "personalization", meet the new needs of mass sports consumption, and add the "wings" of technology to the development of the sports industry.