Abstract:
Apple recently demonstrated the production process of Apple Music’s new visual identity. The team collaborated with British music producer Fred Again and NEST Acoustics to first create a set of short notes for the brand title, and then used sound to drive the liquid to vibrate, causing the Apple Music logo to twist and rise with the ripples, creating an effect similar to a "sonic sculpture."
The production team engraved the Apple Music logo on the bottom of a small glass sink, injected mineral oil, and then covered it with a transparent glass piece shaped like an application icon. After playing a specially created note, the transducer drives the device to vibrate, causing the oil surface to ripple according to the frequency of the sound, creating a picture of the logo being refracted and deformed by the liquid ripples. Apple said that the core idea of this set of vision is to let sound directly generate images.
The completed title will be used to open Apple Music video content; the other version only retains the two-note logo without text, and can be superimposed in front of concert videos and other content. The picture style is reminiscent of Apple's Liquid Glass design language, but the images are shot with real liquids and physical devices, not simply computer-generated.
This is also part of Apple Music’s recent brand update. The new logo changes "Music" to a thicker and wider all-lowercase font, which has appeared in the iOS 27.2 and macOS 27.2 developer beta versions; Apple also previously showed a new visual image at the Apple Music Hall in Battersea, London.
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