Apple originally planned to price the iPhone Ultra at $1,999, but that’s now unlikely

📅 2026-09-09

Abstract:

Apple originally hoped to control the starting price of the first foldable iPhone Ultra at US$1,999, but due to the shortage of memory chips and significant price increases, this goal is likely to be impossible to achieve. The latest rumors say that the starting price may be raised to US$2,199, and the highest-end version may even approach US$3,000.

According to reports, Apple will hold its annual iPhone launch event on September 9. The company is widely expected to launch the iPhone Ultra on that day, which will also be Apple’s first foldable screen smartphone. According to reports, Apple has invested nearly ten years in the development of this product

However, tight supply of memory chips and skyrocketing prices have disrupted Apple's pricing strategy. The originally envisioned starting price of $1,999 is now likely to be pushed up to $2,199, with the top model, speculated to be a 1TB storage version, costing up to $3,000.

In terms of appearance and specifications, reports indicate that the iPhone Ultra is expected to have an almost invisible crease design, a titanium and aluminum hinge structure, and use custom protective glass developed by Apple and Corning. Apple is said to believe that the workmanship of this folding machine will reach the "industry-leading" level in the folding screen market.

In addition, the iPhone Ultra is still rumored to be equipped with a 7.8-inch internal screen and a 5.5-inch external screen. When unfolded, its proportions are expected to be similar to the Magic Trackpad; when folded, the body size is roughly equivalent to a passport.

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