Abstract:
Recently, Lei Jun, the founder, chairman and CEO of Xiaomi, started a live broadcast and responded to many topics of concern to netizens, including the "eating hot dry noodles on the streets of Wuhan" incident that had previously sparked heated discussions. Lei Jun explained that
At that time, Li Xiaoshuang, vice president of Xiaomi Motors, was going back to Hubei to participate in an event, and Wuhan Culture and Tourism hoped that he would take the opportunity to be there to promote Wuhan's local cuisine.
"As a person who grew up in Hubei, hot dry noodles are a familiar taste of his hometown, so he went to a local old-fashioned breakfast shop to experience the street experience. The team only brought a colleague photographer and a cultural and tourism media person. Originally, it was just a simple record, and he planned to post a short video on his personal account to promote Wuhan food."
But the situation at the scene exceeded expectations.
The scene of Lei Jun sitting on the roadside eating noodles was discovered by passers-by. A large number of citizens spontaneously gathered around to take pictures. Many netizens saw the many photographers and mistakenly thought that the team had brought dozens of photographers to pose for photos, which led to the controversy of "showing off".
"Some people scolded me for being pretentious, so I still had to explain it. It was different from what everyone saw, and you might not be able to explain it clearly. Later, we had to go there secretly the two times we ate, because I would definitely be photographed when I went there, and there would be more people when I was photographed. If everyone gathered around to take a picture, they would say it was the photographer I found."
Event review:
In June this year, Lei Jun appeared at a street breakfast shop on Dacheng Road in Wuhan, sitting on a small bench and eating hot dry noodles, noodle nests and other Wuhan specialty breakfasts. Photos and videos of the scene quickly spread on the Internet.
However, a child passing by in the video casually said, "There are so many people taking pictures while eating breakfast," which directly aroused public opinion.
Some netizens believed that the photo was deliberately staged to imitate Huang Renxun's street check-in, and questioned whether it was marketing hype; some netizens believed that it was just a public figure experiencing the fireworks in the market, and there was no need to over-interpret it.
Comments