Abstract:
Luo Yonghao posted that he tried the famous Mr. Savage at the airport and found the taste to be average. Considering the price, it could even be said to be unpalatable. How did it become so popular? He also said that he felt that Mr. Savage was much more difficult to eat than Zhong Xuegao.
Mr. Savage is an Italian ice cream brand, formerly known as Savage Mufang founded by Cui Jianwei in 2011. In 2015, the brand officially launched Italian handmade ice cream and opened its first shopping mall store in Beijing.
In April 2024, Savage Ranch was renamed "Mr. Savage". At the time of the name change, its stores were already distributed in cities such as Beijing, Shenzhen, Qingdao, Xi'an, Nanjing and Suzhou. After the name change, the brand opened up to franchises and expanded rapidly.
According to data from Narrow Door Restaurant, 244 new stores will be opened in 2024 and 916 new stores will be opened in 2025. As of June 2026, the number of Mr. Savage stores has exceeded 1,400, covering 30 provinces.
Tianyancha information shows that the company associated with Mr. Yeren is called Beijing Mr. Yeren Management Consulting Co., Ltd., its legal representative is Cui Jianwei, and its registered capital is 10 million yuan.
Their business scope includes brand management, marketing planning, corporate membership point management services, catering management, technical services, technology development, technology consulting, technology exchange, technology transfer, technology promotion, software sales, software development, advertising release and food sales, etc.
It is worth mentioning that this is not the first time Luo Yonghao has complained about well-known catering brands. In September 2025, Luo Yonghao posted on Weibo that almost all Xibei dishes are pre-prepared dishes and they are so expensive. It is really disgusting. He hopes that the restaurant can indicate whether pre-prepared dishes are used.
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