Abstract:
Luo Yonghao still used Yu Minhong as a shield. On September 25, Make a Friend issued an apology statement for the "problem slipper stool", admitted that the problem was true, promised to provide "refunds without returns" to consumers who purchased the product, and terminated cooperation with the brand involved.
On the same day, Luo Yonghao responded to the matter. He first said that this was a serious quality management accident, but there was no big problem in making a friend's handling this time. Although he himself resigned from the management of Make a Friend in May 2022, he has always been the chief supervisor. Goods that are not sold through his own live broadcast are also under his control.
After self-reflection, Luo Yonghao pointed the finger directly at Yu Minhong and Oriental Selection. He said that his team thoroughly investigated the sales of the product across all platforms and found that "Teacher Yu Minhong's Oriental Selection platform has also sold nearly 10 million yuan, and is the largest agent seller of this product", which is "three to four times" that of making friends.
Subsequently, in the face of doubts from netizens and some bloggers, Luo Yonghao responded with multiple Weibo posts. One of the comments said, "Whoever is in Luo Yonghao's pot, Luo Yonghao is in Yu Minhong's pot."
Luo Yonghao also responded to this: You can’t say that. If you make a friend and sell inferior products, you will be criticized, and you will be asked to issue a full refund without returning the product. This is what you should do.
He also said that this inferior product, Yu Minhong’s Oriental Selection sells the most on the Internet, but he has been pretending to be deaf and dumb, just like he pretended to be confused when selling inferior or even fake products in the past, which is not good.
During this process, Luo Yonghao kept digging out the "old accounts" of Oriental Selection: "If there is a problem with the Make a Friend product, Luo Yonghao is responsible for supervising and solving it. If there is a problem with Oriental Selection's product, Teacher Yu Minhong is responsible for 'fixing it.' ‘Settled’. Therefore, the South American white shrimps, Rongan kumquats, TiQ prune juice, etc., which have had a huge impact on the history of Oriental Selection, and even the canned meat that was featured on the CCTV 315 Gala, are not fully refunded.”
He finally called on the media and self-media not to engage in selective law enforcement. But Luo Yonghao didn’t mention a word about the most important thing to explain: How do waste raw materials enter the product selection process of making a friend? What does the Chief Brand Officer oversee? Where are the holes in the supply chain?
There is nothing wrong with saying that the media should be balanced. But as soon as he opened his mouth, it was Yu Minhong, and he kept shouting for three consecutive days, and the taste changed.
In the end, the outside world created an illusion: while he wanted to make a friend as the "chief supervisor", he also "volunteered" to become the supervisor of Dongfang Selection, or Yu Minhong's "supervisor".
Luo Yonghao shouted to Yu Minhong for three consecutive days. Source: Luo Yonghao Weibo screenshot
This is not the first time he has done this.
In 2001, he broke into New Oriental with a nearly 10,000-word application letter. Yu Minhong made an exception and gave him three trial lecture opportunities. The first two trial lectures failed, but the third time finally succeeded, and he was finally hired as a GRE teacher.
Luo Yonghao also became an early-generation Internet celebrity with "Lao Luo's Quotations" here. This is also the capital that he later claimed to be "one of the most influential teachers in the 30-year history of New Oriental."
But in 2006, Luo Yonghao resigned from New Oriental. The reason is that he criticizes the institution every day in class and scolds him in front of students during class, which has a bad influence. Management was ready to fire him. There are also opinions that disagree with the dismissal, saying that he can bring tens of millions of free advertising effects to New Oriental.
But Luo Yonghao left anyway, "After such things reached my ears, I couldn't stay any longer."
Perhaps from this point on, Luo Yonghao changed his attitude towards Yu Minhong.
In his words, "If you are a businessman, purely for money, there is nothing wrong with making money freely. But it would be too hypocritical to always wear the cloak of idealism and portray yourself as noble and pure. Later I discovered that Yu Minhong is one of the most unprincipled people I have ever seen in my life."
In the next twenty years, his public criticism history was almost a "Yu Minhong Observation Diary".
The most well-known is the "little essay" incident in Oriental Selection at the end of 2023. Luo Yonghao supported Dong Yuhui and called Yu Minhong an "Iron Rooster" and "Iron Teacher" who bullied young people.
Later, Mingming and other four anchors resigned one after another. He asked six questions in a row: Isn’t it okay to leave after negotiating to terminate the labor contract? Can this also be called ungratefulness?
Yu Minhong probably "understands" Luo Yonghao the best. He rarely responds directly, and occasionally his responses are soft, making Luo Yonghao's force feel like punches hitting cotton. For brands and companies listed as traffic targets by Luo Yonghao, they must learn from Yu Minhong.
For example, when Luo Yonghao questioned Xibei’s use of pre-made dishes, Jia Guolong chose to fight him hard, which ended up with Xibei being close to bankruptcy. In September this year, he said that Mr. Savage’s ice cream was unpalatable, but the other party said nothing. The customer service only replied “record and give feedback”, but the cold treatment ranked first in the hot search, and the store’s business was not affected.
For the same Luo Yonghao, the endings of those who accept the move and those who do not are far different. Yu Minhong probably saw it clearly a long time ago.
But with this kind of silence, Yu Minhong was also welded to the position of "villain" by Luo Yonghao: he was famous enough, had enough old scores, and never talked back.
For Luo Yonghao, this is the best target: I won’t sue you, I won’t explain, I won’t tell another version of the story. When you lack traffic, when you lack positioning, and when you want to prove that you still have fighting ability, he is waiting there.
He has made many enemies over the years, including creditors, suppliers, and shareholders in the Hammer era, peers he has scolded, and platforms he has offended. But these people were just passers-by and dispersed after the quarrel. Only Yu Minhong, who was scolded in 2006 until today, is still within his range.
Why? Because other opponents will talk back, change the story, and live another story. Yu Minhong won't, he will always stay in place, waiting for Luo Yonghao's next shot.
Some netizens lamented that they hope Luo Yonghao can always be healthy and have fighting ability, because it really requires too much mental effort. Fans love that "fighter" who dares to scold, compensate, and flip the table. But the identity of "fighter" requires material. Where does the material come from? From the opponent.
Looking at the entire network, there is no opponent more convenient than Yu Minhong.
What's more, the two of them are still on the same track, making friends and Oriental Selection are both selling goods. At this time, "supervising Yu Minhong" is not just an emotional outlet, it is a business strategy: repeatedly showing the opponent's dark history of quality control to the public is the cheapest comparative marketing. I apologized, I made amends, I took responsibility, but they pretended to be deaf and dumb. This is how the characters are compared.
In fact, Luo Yonghao actually said the same sentence about Yu Minhong's "20-year relationship": Don't pretend.
This time, Yu Minhong still did nothing from beginning to end. No apology, no response, maybe even no intention of paying attention. But Luo Yonghao has already handed over the hat of "No. 1 sales in the entire network", and hot search has also bought it for him.
This also puts Yu Minhong in a dilemma. He can not respond to Luo Yonghao, but when he is pushed to the hot search, he has to respond to the "question slip stool".
The play has to end. How many more rounds of public opinion can Yu Minhong be able to help Luo Yonghao fend off?
Although Luo Yonghao is not afraid of backlash, he has also overdrawn his character through consumption.
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