Abstract:
In response to the recent controversy over the "Lao Deng" remarks of Xpeng's MONA product manager, Xpeng Group Vice President @Thomas Electric Train posted on Weibo that the product team was teasing several core internal leaders and did not point to any external users at all.
On October 15, Xpeng held a MONA L05 pre-sale conference. At the press conference, Enta, a post-2000s product manager, used the title "Lao Deng" many times, and related expressions caused controversy. Enta later explained in the apology video that the word "Lao Deng" is a word often used as a joke within the team. She also said: "Of course I didn't realize this word. Putting it in public will make everyone feel uncomfortable. Maybe I think it is a joke, but in front of friends who don't know us well, it may sound completely different. I apologize to everyone very seriously and sincerely."
Xpeng Group Vice President @Thomas Electric Train said that from beginning to end, the title "Laodeng" was a ridicule of several core internal leaders by the product team, and did not point to any external users at all. Those who were named and ridiculed were Yang Guang, Jiang Wen, Fengtou, and He Xiaopeng, the core persons in charge of product planning. “None of the ‘laodengs’ were dissatisfied. Instead, they repeatedly praised it internally: Compared with the same reading of parameters, this kind of real co-creation process can best allow users to understand the background of a car.”
He also said that old people are not disgusting, but the taste of some people is disgusting, and there is less verbal criticism of those born in 2000. What is more touching than the incident itself is that after the apology video was released, some self-media found a treasure and went online. They went from verbally criticizing a post-00s girl to denying the entire young group, and then labeled the product as "marketing hype". They are very sophisticated and sophisticated. A vivid and true expression of youth must be put into a rigid framework and criticized, and must be speculated with the greatest malice. This is exactly the disgusting taste of Deng.
He revealed that when MONA L05 is officially launched, Enta will still stand at the press conference and explain it together with product manager Ouyang Nana and "Laoden representative" He Xiaopeng.
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