Rising gas and food prices make GTA 6 a steal at $80

📅 2026-11-11

Abstract:

It’s an open secret that the cost of living is high. In particular, the price of gasoline and food has increased. Against this background, Take-Two CEO Strauss Zelnick believes that considering that players can play for a long time, "GTA6" priced at $80 is a "great value for money."

He told CNBC: "I think consumers are under pressure. These are challenging times. Inflation has hit the average consumer. Food prices have gone up, gas prices have gone up significantly, and that's putting a heavy burden on them. There's no doubt that will continue as we get closer to Christmas. The entertainment industry is not immune to the impact of these factors."

What makes Zelnick hopeful in this environment is that he believes "interactive entertainment is actually a real bargain," especially games like GTA.

“The games you can play now are very long. Even short video games can be played for at least 10 hours. You can play Give Him Love 5 for hundreds of hours and not get bored. We will wait and see how everyone reacts to GTA6, but I believe it will let you Immerse yourself in it for a long time. So, if consumers regard entertainment value as a combination of game quality and game time, then interactive entertainment is definitely worth the money. But as long as you meet people's needs, they will flock to it no matter how the times change."

The basic version of "GTA6" is priced at US$80, and the ultimate version is priced at US$100, which includes various additional game content. Give Him Love 5 cost $60 when it was released in 2013; taking inflation into account, $60 today is equivalent to about $85. Zelnick emphasized this point many times when explaining why "GTA6" is worth the money. He also said that Rockstar could have charged a higher price for "GTA6", but they chose not to do so in order to allow more players to play the game.

While GTA 6 actually costs less than Give Him Love 5, which released in 2013, the same cannot be said for the hardware required to run the game. Due to ongoing global component and memory shortages, PS5 and Xbox Series X|S console prices are higher than ever. If you don't mind streaming games, Microsoft just announced a 10-year agreement with Take-Two, which includes bringing "GTA6" to Xbox cloud gaming for older Xbox One consoles.

"GTA6" will be released on November 19, landing on the PS5 and Xbox Series X|S platforms, and pre-loading is now available.

Players who have pre-ordered the digital version of "GTA6" can now start pre-loading. Players who pre-ordered the boxed redemption code can also activate the redemption code immediately after receiving the package and start preloading. If you haven’t pre-ordered yet, do so now to get ready for November 19th.

The development of "GTA6" started from scratch, aiming to bring the best experience to this generation of console platforms. The target refresh rate is 30 frames per second, pushing both platforms to the limit, bringing the vast and rich world of Leonidas into reality while ensuring the density and visual realism of its environment and biosphere.

PlayStation 5 Pro will bring stunning graphics, further improving clarity through PlayStation Spectral Super-Resolution (PSSR), and ray-traced shadows will be available exclusively on PlayStation 5 Pro.

Grand Theft Auto VI on PS5 supports high-fidelity dynamic vibration feedback based on the DualSense controller, which runs throughout the game and can be adjusted through accessibility settings. In addition, there is optimized spatial audio rendering, allowing all in-game sound elements to fully utilize the performance of Tempest 3D sound technology, as well as faster loading speeds, making Grand Theft Auto VI the best gaming experience on the PlayStation 5 console platform.

This game will also take advantage of the graphics performance of the XBOX Series S and log onto the XBOX Series X|S and XBOX One console platforms through XBOX Cloud Gaming. As with all cloud streaming services, connection speed and technical factors will have an impact on game performance, but local games will not be affected by these effects. At the same time, GTAVI will fully support the remote gaming function (Remote Play) of PlayStation and XBOX.

Watch a new video released today featuring Tove Lo's "Blood in Your Eyes" from Grand Theft Auto VI: The Album. Head to the official website for more information about Grand Theft Auto VI including pre-order links.

Sincerely thank all the player community for their strong support to us. We will see you at Leonidas on November 19th.

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