Abstract:
Sony Interactive Entertainment announced that it will stop providing the PlayStation Plus application to PC users starting on December 10. The app is available to eligible PlayStation Plus Premium members, but the actual number of users is less than 0.4% of eligible members.
Adam, Senior Director of Content Acquisition and Operations, Sony Interactive Entertainment Michel said that the company will regularly review existing services and focus resources on high-quality experiences that members value more. This adjustment is also based on this principle.
The shutdown also triggered discussions on Sony’s PC business strategy. Bloomberg previously disclosed that Hermen Hulst, head of the PlayStation Studio Business Group, told employees that Sony's large-scale narrative-driven games will not continue to be available on PC in the future, but will become exclusive to PlayStation consoles. Shuhei Yoshida, the former head of Sony Interactive Entertainment Global Studios, also believed that the company may re-emphasize the platform business.
However, Sony has not publicly confirmed that there has been a systemic shift in its overall PC strategy. Regarding the slowdown in the pace of first-party game porting and the tendency of console exclusivity, the media is still interpreting it based on multiple signs. It cannot be concluded that Sony will completely withdraw from the PC market simply by shutting down the PC version of the PlayStation Plus application.
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