Abstract:
The 2027 Tokyo Game Show is planned to be held from September 16th to 20th for five days. The offline venue is planned to be located at Makuhari Messe. The Japan Computer Entertainment Association (CESA) announced this arrangement on September 20, 2026, and also disclosed the number of attendees during the four days of this exhibition: 257,642.
The 2026 Tokyo Game Show, originally planned to be held from September 17th to 21st, will be extended to five days for the first time. Affected by the approach of Typhoon No. 25, the organizer has canceled all-day offline activities on September 21, taking into account the safety of visitors, exhibitors and related personnel on their way to and from the event. Therefore, the number of attendees this year is only counted for the four days from September 17th to 20th.
This exhibition will be held at Makuhari Messe and TKP Tokyo Bay Makuhari Hall. The total four-day attendance was lower than the 263,101 in 2025 and the 274,739 in 2024, but attendance on the first business day and the first public day both exceeded the corresponding dates last year.
This year marks the 30th anniversary of the Tokyo Game Show. A total of 1,138 companies and groups from 53 countries and regions participated in the exhibition. The number of exhibitors exceeded the previous record in 2025. On-site demonstrations for consoles, smart devices, PCs and
VR
New works on the platform, as well as related products, services and limited peripherals.The event stage in Hall 1 held keynote speeches and the Japan Game Awards 2026 Future Division Award Ceremony, and invited game producers who also celebrated their 30th anniversary to participate in a dialogue. A total of 3,673 negotiations were facilitated through the exhibition's business matching system, setting a record high.
A total of 25 official programs are broadcast online. In addition to the official account and Niconico, the exhibition also cooperates with Douyu and Bilibili to broadcast live to Chinese audiences, and cooperates with IGN to broadcast to European and American audiences.
After the cancellation of offline events on September 21, official programs that do not require the presence of audiences and can ensure safety are still scheduled to be broadcast as originally scheduled, including the "Red Bull Revenge" invitational exhibition competition of "Street Fighter 6" participated by 8 top players, and the closing stage program of this exhibition. Some exhibitors will also conduct online live broadcasts, and specific arrangements and replay information will be announced on the official website of the exhibition and other channels.
The 2027 Tokyo Game Show is planned to be held for five days, and more than 250,000 people will attend the four-day event in 2026
There are long queues for on-site trial play at the Tokyo Game Show. The waiting time for some games on business days is more than an hour, and the waiting time for some trials on public days is as long as two hours. A writer who was there for the first time visited Makuhari Messe for three consecutive days and recorded the rich trial content and the impact of crowded crowds on exhibition arrangements.
This trip includes two business days and one public day. Its on-site records mentioned that the number of visitors on business days reached 55,000, and the reservation quota for popular projects was also very tight. Among them, an experience project related to "Grand Theft Auto 6" had no available reservation time within ten minutes of the opening.
The crowds on public days are even denser. Even though the staff repeatedly reminded not to run, there were still spectators running to the popular booths after the show started. When the exhibition hall is crowded, it is difficult for visitors to go directly to where they want to go, and they need to follow the flow of people directed by the staff. Passing and queuing take up a lot of time and make some games difficult to experience.
In addition to trial games, there will also be stage performances, role-player and model activities, and many booths will distribute flyers, tote bags and other items. Lights, screens and sound make the exhibition hall lively. However, this writer said that he did not feel compelled to accept the recommendation, nor was he bothered by being forced to experience the product.
Language is also a threshold for some trials. One of the games he experienced that received more attention was only in Japanese, from menus to dialogue. At the same time, he observed that many visitors would communicate with booth staff, read information, and take photos and videos to actively understand the content of the exhibition.
Despite queues and restricted access, he still gave a positive review of the three-day itinerary, specifically mentioning the games "Stranger Than Paradise" and "Pio: A Robot Story" that he had tried. There are hundreds of games that can be experienced on site, including independent works developed by one person, as well as large-scale games that have been launched or are yet to be launched.
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