Abstract:
The White House is once again using video game material in political communications, this time involving The Legend of Zelda: Ocarina of Time. The video in question features the game's actual music, and the visual presentation is clearly modeled after the Nintendo 64 original.
In the video, a character who looks like Trump is running in a game-like scene. The video reiterates Trump's anti-immigration stance and attempts to showcase the gains he claims to have accomplished during his second term.
The White House has repeatedly used popular culture and game images to create political posts, emoticons and advertisements. People involved with the Halo franchise have spoken out against similar uses, and The Pokémon Company has officially distanced itself from a political ad that used the phrase “Gotta catch ’em all” and a Pikachu emoji.
The White House website also launched a game similar to "Tetris" in the past. After the official account of "Tetris" expressed objections and mentioned copyright enforcement, the game was subsequently removed from the shelves. Representatives of the U.S. Department of Homeland Security have previously stated that the government will still rely on content familiar to audiences in "Halo", Pokémon and other media. As of the time of publication, Nintendo has yet to confirm a public response to the video for The Legend of Zelda: Ocarina of Time.
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