Abstract:
According to "Wired" magazine, Apple released a new MacBook Pro on Wednesday. A major selling point of this notebook is the touch screen. Previously, Apple had resisted adding a touch screen to the Mac. Why did its attitude suddenly change this time?
Tunus
Apple CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg "Joz" Joswiak were interviewed by Wired about why the company decided to introduce a touch screen to the Mac.
As for Apple breaking a long-standing taboo and launching a Macintosh computer with a touch screen, Ternus said with a smile: "Who would have thought?"
Ternus pointed out in the interview that although indirect input through the trackpad and keyboard is still the core of the Mac experience, "sometimes, touch operations are more comfortable and convenient."
He emphasized that Apple views touch functionality as an additional feature, not a feature that needs to be achieved at the expense of the MacBook Pro design.
"We needed to make sure that adding touch didn't degrade the product in any way. It didn't make it heavier, it didn't make it thicker. And that was accomplished with the OLED screen, which is the best display we've ever put into a Mac. All of those benefits rolled into one. And, yes, it's touch-enabled," Ternus said.
Sluji said that technological advancements over the past decade have finally allowed Apple to meet its own high standards while launching touch-screen Macs. "Ten years is a very, very long time," Sluji said. "A lot of things have changed, whether it's display technology, custom chips, or other aspects. Ultimately, the convergence of chips, display technology and software architecture has reached our standards. I want my engineers to be limited by the laws of physics, not by imagination or schedule."
Joswiak pointed out that Apple made this decision partly because the new generation of users has become accustomed to touch-based interaction methods, and they want to be able to directly touch the screen to operate.
“Most professional users have iPads, and almost all professional users have iPhones,” Joswiak said. “So they are already familiar with touch operations. Now there is a generation of young creators and young users using our MacBook Pro, and they expect to be able to directly touch the screen to operate.”
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