Abstract:
On September 16, it was reported that the Zhong Xuegao brand announced its restart. Zhong Xuegao's first batch of products is expected to be launched in the fourth quarter of this year, including light milk, velvet cocoa and a combination of milk and velvet cocoa. The planned pricing of the three flavors is: the suggested retail price of the light milk flavor is 6.9 yuan/box, and the recommended retail price of velvet cocoa and half-and-half Qiaoqiao is expected to be 7.9 yuan/box.
Up to now, when searching for "Zhong Xuegao" on multiple e-commerce platforms, there is still no official store link.
Recently, Luo Yonghao complained on Weibo that Mr. Savage was "unpalatable" and compared it with Zhong Xuegao, saying, "It feels much more unpalatable than Zhong Xuegao. I miss Zhong Xuegao."
At the 28th China Ice Cream Industry Expo held today, Zhong Xuegao has an independent booth in the N6 high-end finished product exhibition area, which also means the official "resurrection".
Public information shows that Zhong Xuegao was founded in 2018. The unit price of its products is generally more than 10 yuan. Its "Ecuador Pink Diamond" ice cream, which sells for as much as 66 yuan per stick, became an instant hit.
In 2021, Zhong Xuegao's sales exceeded 1 billion yuan, and he was called the "Hermès of the ice cream industry", and his valuation was once close to 4 billion yuan.
In 2025, the relevant company was ruled by the court to enter bankruptcy proceedings due to insolvency and the inability to pay off its due debts.
In May this year, 508 intangible assets under the name of Zhong Xuegao Food (Shanghai) Co., Ltd. were sold at a judicial auction for 21.1 million yuan. Among them, the trademarks auctioned include "Zhong Xuegao", "Zhong Xuegao", "Zhong Xuegao's Cake", etc.
According to the National Enterprise Bankruptcy and Reorganization Case Information Network, 508 intangible assets of Zhong Xuegao Company have been transferred to the name of the buyer.
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