There are peeling paint, scratches, and dust getting into the lens. There are a lot of problems with the mobile phone bought for more than 10,000 yuan. The iPhone 15 series models have frequent quality control problems. As an industry benchmark, Apple has overturned again this time.
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Apple Online Store (China)
Scratches, peeling paint, lens dust
Frequent quality control issues with the first batch of iPhones
Since the launch of the iPhone 15 series, the first batch of consumers have used the new phones. However, many users have found that there are a lot of problems with the iPhone 15 series they received. The quality control of this batch of new phones has been questioned by Apple fans.
Blue Whale reporters sorted out some quality control issues with the first batch of new phones from many consumers who got the new phones.
First of all, in terms of the appearance of the mobile phone, the biggest highlight of this generation of iPhone 15 Pro series is the titanium metal casing. Apple officially claims that this material has replaced the previous stainless steel middle frame. It has the advantages of high strength, light weight and corrosion resistance and is widely used in aerospace, medical and other fields.
However, many users have reported flaws in the new phone’s casing. Some users said that there were obvious dents on the top of the iPhone 15 Pro they purchased, and they are currently preparing to return it. They are worried that the returned machine will still be defective.
There are more than one owners with scratches on the casing. According to the pictures they reported back, scratches exist in multiple locations such as the bottom, top, and next to the lens.
However, these were only minor scratches. Other consumers reported that there was a large and obvious color difference on the side frame. The other party said that they had contacted customer service in time for return processing.
Not only the titanium body, but also the mobile phone screen was not spared. A consumer who purchased the phone from the Apple Store told reporters that the screen of the newly arrived phone had obvious scratches and complained that the quality inspection was poor. The owner of the phone said that his return order has been postponed until next week. It may be because there are too many people returning the phone.
In addition to the appearance defects, the iPhone 15 Pro lens also has the problem of dust entering. According to the owner's description, there are obvious white spots in one lens, and there are gray in all three lenses.
It is worth noting that a large number of users have exposed problems such as this on social media, ranging from bumps on the bottom, paint peeling off the body, scratches on the screen, dust getting into the lens, etc. More seriously, some bloggers have exposed that the phone has a serious screen blur when turning on the camera.
Previously, there was news on social media that the first batch of iPhone 15 series was partly made in India, which is the "curry-flavored" mobile phone ridiculed by netizens. After the first batch of new phones were received, some netizens blamed quality control problems on the country of origin, India. However, judging from the situations reported by most users, the phones with problems were not made in India, and most were domestic versions.
In response to consumer feedback about poor quality control, Apple's official customer service stated that if there are quality problems, products purchased on the official website can be returned within 7 days without reason, exchanged within 14 days, and there is a one-year limited warranty.
No one is trying to grab the scalper's price increase, and consumers are not as enthusiastic as in previous years
Is Apple really unsaleable?
Judging from the feedback from machine owners, the machines with problems are generally the iPhone 15 Pro series, which is also the most popular model at this season’s new product launch conference.
Currently, the original color is the best-selling among the four colors. Taking the original color of iPhone15Pro1TB as an example, you need to wait 3-4 weeks for booking on Apple's official website, and the original color of iPhone15ProMax1TB needs to wait 6-7 weeks.
In terms of price, iPhone 15 Pro can be purchased from scalpers for an additional price of only one to two hundred, while iPhone 15 Pro Max requires an additional price of about six to seven hundred.
Compared with the popularity of Pro models, iPhone15/Plus are slightly deserted. Currently, there are sufficient stocks in the channels, and the prices are lower than the official website prices across the board.
The reporter learned from scalpers that the iPhone 15 series is currently in sufficient supply, and there is basically no need to grab it. Even the price premium for the Pro model will not appear for too long, and the price will fall further after the subsequent batches of phones arrive.
Generally speaking, although this year's iPhone market has seen queues to buy and scalpers raising prices, compared to previous years, consumers are no longer as enthusiastic about buying phones, and scalpers can't increase the prices.
UBS Securities stated in the latest report that due to factors such as the lack of competitiveness of the iPhone 15 itself, after a comprehensive evaluation, it was decided to lower the shipment volume of the new iPhone 15 series from 80 million to 90 million units to 78 million units. This is also the first professional institution to announce a reduction in iPhone 15 shipment expectations.
It is undeniable that iPhone sales have shown a significant decline in recent years. Sales in the fourth quarter of 2022 and the second quarter of this year fell by 8% and 1% respectively year-on-year. In the first quarter of this year, there was only a slight increase of 1%.
At the same time, Apple's stock price continued to weaken. From September 6 to September 22, Apple's total market value evaporated by a total of US$237.5 billion (approximately RMB 1.7 trillion).
New products have no highlights, lack of sincerity, frequent quality control problems, and obvious sales decline. Due to the combination of multiple factors, Apple has long lost its halo as an industry benchmark in the minds of many consumers. With the rise of domestic flagship models such as Huawei, Apple will face greater challenges in the domestic market in the future.