Japanese carmaker Nissan announced on Monday that all new models it launches in Europe will be fully electric, reaffirming its goal of selling all-electric vehicles on the continent by 2030. The company said it was "progressing" existing targets, just a week after Britain postponed a ban on the sale of new petrol and diesel cars from 2030 to 2035.
Nissan President and CEO Makoto Uchida
"There is no turning back now," Nissan President and CEO Makoto Uchida said in a statement. "We believe this is the right thing for our business, our customers and the planet."
The company said that of the more than 1 million electric cars sold globally, a third are sold in Europe.
Globally, Nissan plans to launch 27 electric and hybrid vehicles by 2030, including 19 all-electric models. The company was an early pioneer in electric vehicles but has struggled to compete with brands like Tesla.
It also plans to introduce cobalt-free technology, claiming to reduce the cost of electric vehicle batteries by 65% by fiscal 2028, and launch a car using its own all-solid-state battery (ASSB) that year. The company claims this will reduce charging time by two-thirds.