Xiaomi car, it’s finally here! Official announcementMarch 28, that is, next Thursday,Listing conference. Moreover, the official said that "delivery is upon launch, and quantity is increased upon delivery." Just released, the hot search on Weibo has reached the top:
The stock price instantly increased by more than 8%:
How to say it? Xiaomi Auto has been talked about too much and waited for too long.
Mr. Lei, just throw the price in our faces!
Lei Jun has been building cars for 3 years and handed in the papers
On March 28, Xiaomi Auto was launched:
It has been three years (the car was officially announced to be built at the end of March 2021), which is definitely not a coincidence. Mr. Lei may have set the timetable on Day 1, and all work will be worked backwards based on this.
Don't be careless, because this is Lei Jun"Betting all your reputation",Last business start-up, the most important appearance is handed in.
And it is under the huge attention of almost all Xiaomi fans, all Internet users in China, users who buy and use cars, and all competitors.
There are two points worthy of attention in the official announcement. The first is that Xiaomi promises to deliver the product as soon as it is launched, and to increase the quantity upon delivery. At the same time, Lei Jun announced that a test drive tasting event for the public will be launched on March 25.
Secondly, Lei Jun promised that Xiaomi cars will have "the most advanced intelligent technology and excellent driving quality."
From the first point, we can see that the factory, logistics, and supply chain management methods practiced by Li Auto have become industry consensus and the underlying capabilities of smart car players.
The second point is that intelligence was not discussed in detail in previous technology conferences. Xiaomi deliberately left it until the official launch as the most important launch and core selling point of competitiveness.
As for driving, it is more subjective and difficult to quantify. However, Xiaomi Motors, whose exterior and interior styling pays homage to Porsche, is unlikely to build a grocery cart, right?
One more thing, Xiaomi cars are nicknamed "Porsche Mi", but there are actually traces of this:
In addition, some netizens broke out unconfirmed gossip:
Bookings will be opened on the spot at the press conference, and orders can be locked on the spot., and it is said that there is a 5-day consideration period after the order is placed, and the order can be canceled. The order will be automatically locked after 5 days and cannot be returned.
With the popularity of Xiaomi cars, it can be expected that "scalpers" are already gearing up and waiting for success.
But there is a premise, that is, the price of Xiaomi cars is attractive enough. This is also the most discussed topic among netizens under Lei Junjun’s announcement on Weibo.
In hot searches, the price of Xiaomi cars is also hotter than the launch date.
Someone joked that it would be released on March 28, "Is it priced at 32.8w?":
Some people are still looking forward to recreating the shock of 1999, but Mr. Lei has long denied this possibility.
Someone else bluntly said, "If it exceeds 20w, the car will be cold":
Some people are looking forward to the follow-up SUV, but the expected price is also around 200,000:
Of course, there are also people who are very optimistic about Xiaomi Motors from an investment perspective:
In short, the price of Xiaomi cars has been officially kept secret for too long, and it has almost become the only determining factor in whether Xiaomi cars can be launched and become popular models.
After all, Su7's technology and design are all public, and outside, there are all competitors that are closely following Xiaomi, cutting prices and adding configurations: BYD Han, Galaxy E8, Jikrypton 007...
What's the price? What else is there to look forward to?
The currently known information about Xiaomi Auto includes the following:
Positioned as a medium to large sedan, the length, width and height are 4997/1963/1455mm respectively, and the wheelbase is 3000mm, which is equivalent to Avita 12, Zhijie S7, Jikrypton 001 and other models.
It is equipped with the HyperEngineV6/V6s super motor jointly developed by Xiaomi, with a speed of 21,000rpm. The Max version uses dual-motor all-wheel drive with a peak torque of 838N·m, which is enough to rival the sports car performance of a 4.0L turbocharged engine, with a total power of up to 495kW.
Xiaomi has independently developed the world's first CTB integrated battery with inverted cells. The cells are provided by BYD and the battery package is secure. The CLTC operating mileage is 668km and 800km respectively. The MAX version uses 800V super fast charging, and the battery life can reach 220km after 5 minutes of charging.
Equipped with ThePaper OS, it connects the human, car and home ecology, as well as the self-developed intelligent driving XiaomiPilot.
In addition, a Xiaomi car insurance quotation has leaked online in the past two days, which showsThe invoice price is 260,000 yuan:
Of course, the insurance price is generally the price of the naked car, excluding various options.
However, the specific price will definitely be announced at the final press conference, and 260,000 is just a reference.
The focus of the entire conference was the People, Cars and Homes ecosystem of ThePaper OS, as well as Xiaomi’s self-developed smart driving.
For the ThePaper OS ecosystem, you can refer to Huawei's Hongmeng, which is currently on the market: it has a rich application store, a smooth operating experience, and a UI design that agrees with the logical style of mobile phones and tablets, allowing users to get started with zero learning costs. Of course, it also has functions such as opening up applications on mobile phones and cars, and transferring information.
However, Huawei Hongmeng is still making car consoles based on the idea of tablet computers. It is still very simple to customize the car functions itself and design the car console to facilitate driving.
For example, the degree of freedom for driving mode adjustment, map/application split-screen mode, voice call car control, etc. is very low. It only gives a few options that "Huawei thinks are useful", and the homogeneity of different brands of models is too serious.
I believe Xiaomi’s ThePaper OS can make a breakthrough.
The other is intelligent driving, which is self-developed by Xiaomi. Its capabilities cannot be judged through the demo. However, judging from the progress of this year's involution, high-speed NOA must be standard, and urban NOA will definitely be available in the second half of the year at the latest.
And no matter which technical implementation method is actually used in the background, it will definitely be possible to "open roads all over the country, even without maps."
As for the price, we also refer to Huawei. The monthly subscription price of urban NOA is about 700, and if you buy it out, it is currently about 23,000.
Finally, let’s talk about the appropriate pricing.
If the insured price is RMB 260,000, should you buy the Xiaomi Mi SU7 directly, or should you just wait and see?