Judging from the invitation letter issued by Apple, their new product launch conference in the fall of 2023 will start at 1 o'clock tonight, and the highly anticipated iPhone 15 series of smartphones will debut at that time. As the release time approaches, news about the iPhone 15 series of smartphones has also emerged one after another, involving production, configuration, selling price and many other aspects.
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Apple Online Store (China)
Regarding production, Ming-Chi Kuo, a well-known analyst who has been following Apple for a long time, once revealed that among the iPhone 15 series, the iPhone 15 Pro Max, which has the highest starting price, was the last to start mass production.
Although iPhone 15 Pro Max is the latest to start mass production, the output of this model may be the highest. An analyst revealed last week that among the 80 million to 90 million iPhone 15 series production orders placed by Apple last month for the second half of this year, iPhone 15 Pro Max has the highest share, followed by iPhone 15 Pro, and iPhone 15 Plus has the lowest share.
Some foreign media also mentioned in reports that Ming-Chi Kuo said at the beginning of last month that ProMax is expected to account for 40% of the shipments of the iPhone 15 series and will be the model with the highest sales.
Last week, an analyst also revealed that in the iPhone 15 series, the model ratio is 3:1, that is, iPhone 15 Pro and iPhone 15 Pro Max are expected to account for 75% of shipments, and iPhone 15 and Plus account for 25%. In recent generations, the model ratio is 3:2.
Like the iPhone 12, iPhone 13, and iPhone 14 series, among the four iPhone 15 series that will still be launched, the iPhone 15 Pro Max will still be the one with more obvious upgrades and the highest starting price.
Judging from previous expectations of analysts and research institutions, compared with the iPhone 14 Pro Max, the Pro Max version of the upcoming iPhone 15 series will be upgraded in many aspects such as chips, cameras, memory, and charging.
Specifically, the iPhone 14 Pro Max is expected to upgrade the A17 bionic chip manufactured by the 3nm process technology, the next generation ultra-bandwidth chip manufactured by the 7nm process technology, the baseband chip upgrade Qualcomm Snapdragon X70, and the OLED display driver chip process technology is upgraded from 40nm in the previous generation to 28nm.
In other aspects, the iPhone 15 Pro Max is expected to use a periscope lens that can achieve 5x to 6x optical zoom; the running memory is increased to 8GB, and the body memory is expected to start at 256GB and reach a maximum of 2TB; after switching to the USB-C interface, wired charging is expected to reach up to 35W; the body frame is reduced from 2.17 mm in the previous generation to 1.55 mm, but the body thickness is expected to increase from 7.85 mm to 8.25 mm.
Of course, the iPhone 15 Pro Max, which has been significantly upgraded, is also expected to be upgraded in price. It is expected to start at US$1,199. There is also news that the starting price will increase to US$1,299, which will be an increase of US$100-200 compared with the previous generation.
The iPhone 15 Pro Max, which has a higher starting price, is produced more, which means that Apple expects this model to have higher sales and bring them more revenue, and the average selling price of the iPhone will also increase as a result.