Recently, industry analyst Michael Ball predicted in a report titled "The Current State of the Video Game Industry in 2025" that "GTA6" may be priced at least US$80, and may even be as high as US$100. In this regard, Andrew King, editor of the foreign media TheGamer, published an article and talked about his views on game pricing.
Andrew expressed that he understood the manufacturer's thinking. Game development costs continue to increase, and with the introduction of new generation consoles, players' expectations for map size, content density and graphical realism are all rising. Given that the upcoming Assassin's Creed Shadows and Kingdom Come: Deliverance 2 will keep players immersed for a long time, it's understandable to consider making more money from a single purchase.
Assuming a movie ticket costs $10 and a viewing lasts two hours, a game that provides hundreds of hours of fun should cost more. In this conversion, a $70 game is considered worthwhile as long as it provides 14 hours of content. But most AAA games are more than that, and their game time will be far more than 14 hours. Considering the years of development time and huge investment, the $70 price tag may not really be enough.
However, the price increase will have a great impact on sales. Many sellers may cancel their purchase plans because the game is a few yuan more expensive. In this way, the manufacturer's total profit will be reduced. However, this will not happen with "GTA6", even if it really sells for $100. Because players have been waiting for 12 years, and it comes from the powerful Rockstar. But most games cannot reach the status of "GTA6", and exceeding $70 is equivalent to a death sentence.