Xiaomi YU7 was officially released last night, with sales exceeding 200,000 units in 3 minutes and 289,000 units in 1 hour. Lei Jun accepted media interviews after Xiaomi’s press conference. The summary of Sanyan Pro is as follows:
Lei Jun talks about YU7 order volume: Far beyond my imagination, I thought it would be better than last year’s SU7
Regarding the order volume, Lei Jun said that he said internally yesterday that as long as it is better than last year's SU7, he will do his best to promote further expansion of production. It was quite exciting to get so many orders, far beyond his imagination.
"I think the competition among SUVs is very fierce. Users are willing to trust us because we have so many users before we even start test driving. This is a huge trust in us at Xiaomi. We must improve product quality and speed up delivery so that friends who order cars can get their cars earlier."
Xiaomi was worried internally that no one would buy SU7 after the release of YU7
Lei Jun revealed that many people were worried that no one would buy SU7 after the release of YU7, and they may also be worried internally, "Actually, I am quite confident. I think people who like to drive cars and people who like SUVs are actually two types of people. Although there is a lot of overlap, there are still many people who like cars and feel that cars are comfortable to drive. Of course, some people think that SUVs are spacious, so they are two completely different people, each with their own fixed fans."
He mentioned that with the powerful firepower of YU7, the expected new orders of SU7 have been increased three times, so he feels that the quantity of YU7 is definitely higher than that of SU7, but SU7 will not be lower, so he is quite confident in SU7.
In the era of traffic, Xiaomi must be cautious in its words and deeds, as any flaws may be magnified.
Lei Jun said that we are facing a very painful environment today. No matter which company is more popular, its public opinion is particularly complicated. This is a practical difficulty and a challenge in the traffic era.
He said that in response to the changing times, Xiaomi must do two things well. "First, be careful in your words and deeds, speak very accurately in every word, and do your own thing well, because any flaws may be magnified. Second, you must unswervingly follow your own path and truly lead the way in high-end technological innovation to a level that is recognized by everyone."
We must treat ourselves as a key car company
Lei Jun said that once an internal speech was leaked and he was scolded badly. At that time, Xiaomi Motors was actually considered a freshman in the automotive industry. It sold a total of 130,000 vehicles, which was only BYD’s sales volume in one week. I said that I was a freshman, thinking that everyone would be more concerned and supportive. But I never expected that all peers still have high regard for Xiaomi.
Lei Jun said, "After this incident, I think Xiaomi still needs to regard itself as a key car company in the automobile industry, must have high standards and strict requirements, and must change its mentality."
Talking about anti-involution: resolutely implement and advance to the high end
Regarding anti-involution, Lei Jun said that he would actively respond to the call of the competent authorities and resolutely implement anti-involution. In the form of competition, we resolutely oppose price wars, advance to the high end, and demand ourselves with higher standards.
He said that it still depends on technological innovation, safety, quality, and durability. For example, Xiaomi has to undergo a 24-hour endurance test and tens of millions of kilometers of road tests. These are all to improve technological innovation and quality. It also requires high-end capabilities.
Talking about price war: We need to increase investment in technology and dare to compete with top car companies
When it comes to price wars, Lei Jun has three conclusions: the first is technological innovation, and we must increase investment in technology; the second is to work hard on quality; and the third is to lead high-end products and dare to compete with the world's top car companies.
"As long as we start chasing us and are on the road to victory, don't be afraid. Tesla Model Y is also very powerful. I remember that domestic manufacturers in our country often attacked Guangmingding with seven major sects, and in the end they all lost. I don't think you should be afraid. I think Model Y is indeed doing a good job. We still have to have the spirit of daring to show our swords."
Xiaomi prioritizes suppliers in Beijing, Tianjin and Hebei
Lei Jun said that the core reason why he chose to build cars in Beijing four years ago was that Xiaomi is a Beijing-based company and it must use Xiaomi's efforts to comply with the national strategy, which is the coordinated development of Beijing, Tianjin and Hebei.
"In terms of the coordinated development of Beijing, Tianjin and Hebei, I think industry is very important, so when we choose to build cars in Beijing, we have a prerequisite for choosing supplier partners. If you are a supplier in Beijing, Tianjin and Hebei, and you are a supplier in Beijing, priority will be given to you if you have the same conditions. So based on this, if we do not consider batteries, we will not even have 3%. Forty of the suppliers are from Beijing, Tianjin and Hebei. As for batteries, CATL will be supporting them in Yizhuang soon, so they are also considered to be from Beijing. In addition, 60 or 70% of the batteries will be supplied by Beijing, Tianjin and Hebei. So we still hope to use our own efforts to make Beijing better. I think this is what every Beijing company wants to do. "