Since April this year, major food delivery platforms have launched a fierce "subsidy war" and launched high-value coupons to attract users to place orders. The order volume of each platform has broken records again and again. However, many catering businesses have reported that after the subsidy war started, not only did they not make more money, but they actually made life more difficult for the stores. A shop owner calculated an account for reporters.
Taking June as an example, the store received 4,158 Meituan takeout orders, with a total product price of 157,548.8 yuan and a packaging fee of 4,667 yuan. The total turnover was 162,215.8 yuan. After deducting the merchant’s activity subsidy for customers of 30,452.2 yuan, platform commission of 8,409.81 yuan, and delivery service fee of 20,919.86 yuan, the revenue was 102,433.93 yuan. This income is the real profit after deducting fixed expenses such as rent and food costs.
Ye Yao said that the store covers an area of 200 square meters, employs 11 employees, and has a fixed monthly expenditure of 90,000 yuan, which is apportioned to the takeout business of about 34,000 yuan. The cost of ingredients is calculated based on 50%, which is 78,774.4 yuan.After calculation, the real profit from online transactions in June was -10,340.47 yuan.
Yichang catering operator Ye Yao:After excluding rent, labor, and water and electricity costs, Meituan's takeout orders this month were equivalent to a loss of more than 10,000 yuan, which is a state of losing money and making money.