A few days ago, the theme and main logo of China Central Radio and Television's "2024 Spring Festival Gala" were released. The theme of this time is "Dragon Traveling, Rejoicing in Home and Country". The main logo also incorporates the element of "Ri". The word "Ri" sounds the same as "dá". "Dragon Walking Lo" describes the way a dragon soars, high-spirited and enthusiastic.Today, the official released the mascot image of the 2024 Year of the Dragon Spring Festival Gala - "Long Chenchen".
As an important spiritual symbol and cultural symbol of the Chinese nation, the image of the dragon runs through various fields such as literature, art, folklore, and architecture. CCTV also adopted this image this time.
"Long Chenchen" extracts the unique ancient dragon nose as the design element from the turquoise dragon-shaped vessel unearthed from the Erlitou site in Yanshi, Henan.
The structure of the dragon's spine and the pattern on the dragon's belly are derived from the four ridges and cloud and thunder patterns on the side of He Zun in the Western Zhou Dynasty, which was the first to record the word "China". The decorations on the eyebrow arch and the dragon's shoulders are taken from the cloud-patterned copper forbidden patterns collected by the Henan Museum, which are exquisite and unique.
The shape of the dragon claws is taken from the nine giant dragons on the Nine Dragon Wall of the Palace Museum, showing its power and solemnity.
The color matching is also very particular. "Long Chenchen" selected traditional Chinese colors such as Dayun, Fanchi, Zhuxia, Yuyi, and Chunchen.
Among them, the color Zixia represents the red clouds and the youthful color of the sun as it rises.
Spring is the color of the first melting of ice and snow and the budding of vegetation. The green color it belongs to is the representative color of the Oriental Blue Dragon.
The green dragon is one of the four astronomical images in ancient China. It represents spring, hope and growth, and also gives "Long Chenchen" the vitality of winter passing by and spring coming, bidding farewell to the old and welcoming the new.