In September this year, domestic mobile phone shipments surged nearly 60% year-on-year. Multiple market consultation reports also show that the domestic mobile phone market is picking up, and more and more Chinese are indeed switching phones. Regarding this phenomenon, some professionals said that this autumn, many market brands released flagship models, including Huawei’s Mate60 series, which were sold well in the market. In addition, the increasingly mature folding screens are favored by many consumers, stimulating consumers’ desire to buy.
On the other hand, from the data point of view, the mobile phone market was sluggish last year and the base was small, so there was a significant improvement this year.
A report released by Counterpoint believes that China’s smartphone market is recovering, with average sales increasing by 11% in the first four weeks of October this year. "We believe that 2020 will be a big year for mobile phone replacement in China, and it is expected to usher in a new 'wave of phone replacement' after more than three years."
The industry chain also said that this wave of phone replacement is mainly stimulated by high-end mobile phones, especially the Apple iPhone 15 and Huawei Mate 60. This actually explains why the average replacement price for Chinese people has increased by 800 yuan compared with before, to nearly 3,500 yuan.
In addition, among people who change their phones, replacing them with new ones is the most common and common purchase scenario, accounting for 34%; trying out new ones accounts for 21%, and they always want to get them as soon as possible. Calculated in this way, these two account for more than half of the users of replacement phones.