Recently, the well-known domestic digital UP host "Hello Teacher, My name is Classmate He" is becoming popular overseas with his new YouTube account "HTX Studio". It has gained one million followers in one year and has an estimated overseas annual income of 1.03 million to 16.8 million yuan.
(Video views of He’s YouTube account “HTX Studio”)
So far, HTX Studio has released a total of 28 videos, mainly about creative DIY mechanical products. The most popular videos are chewing gum projection machines, fully automatic paper pigeon making machines, etc. In addition to being dubbed in English, the video is also quite different from the domestic version in editing. The highest number of likes for a single video exceeded 1.07 million, and the total number of views exceeded 181 million times.
In contrast, the YouTube account "Hello Teacher, My Name is Classmate He", which previously carried Chinese videos simultaneously, has mediocre traffic and currently only has 188,000 followers.
Today, Classmate He (original name: He Shijie)’s overseas income mainly comes from the advertising share of the YouTube platform. According to Social Blade data, He’s monthly income from YouTube is estimated to be between US$12,000 and US$195,000; based on this estimate, his annual income is expected to be between US$144,000 and US$2.34 million (approximately RMB 1.03 million to RMB 16.8 million).
However, Mr. He’s overseas account has hardly received customized product placement ads from the brand. Jiupai Finance reporter noticed that in the "Hello Teacher, My name is Classmate He" account on the Douyin platform, almost every video recently has product placement ads from brands, about 3 videos per month. The cooperative brands include Haier, Samsung, Midea, Beifian, Duolingo, etc.
The corresponding videos released by HTX Studio overseas all delete the brand placement content. For example, the overseas version videos of smart trash cans and smart blackboard erasers have deleted advertisements for Haier washing and drying sets and Duolingo product placement ads respectively.
(Left picture: Classmate He’s Douyin account Duolingo advertising video. Right picture: Classmate He’s YouTube account video)
In this regard, a brand marketing person told Jiupai Finance reporter: "The products marketed by domestic brands such as home appliances in Mr. He's videos are generally not targeted at overseas markets and lack the motivation and demand for advertising overseas. The domestic and overseas marketing departments of global brands such as Duolingo and The North often belong to different regions and make decisions independently, making it difficult to co-operate on a certain expert simultaneously."
A third-party data platform shows that the advertising quotation of Classmate He’s domestic account is 440,000 to over one million yuan; however, in April 2025, Classmate He once caused controversy in China and lost fans because of a post that refused to give favorable comments to online ride-hailing drivers. No advertising content was released that month.
The popularity of Mr. He on overseas platforms will broaden its commercial value and reduce certain risks. The above-mentioned brand marketing person told Jiupai Finance reporter, "The income of top YouTube bloggers is mainly based on brand cooperation, not platform advertising sharing. He has previously cooperated with Apple, Microsoft, and Samsung, and there will be cooperation opportunities when digital products are released globally in the future. Moreover, He has shifted from single digital evaluation to life technology content, and has expanded the scope of commercial cooperation to include smart home appliances and daily necessities. In the future, He may be able to attract investment from overseas brands."