Luxury sports car maker Ferrari said on Thursday that petrol and hybrid models will remain at the core of its lineup in the coming years, with pure electric models (EVs) accounting for just 20% of its range by 2030. The company unveiled the technical blueprint for its first all-electric model, the Ferrari Elettrica (a milestone in Ferrari's history), but has also shifted to a more cautious electrification strategy, saying the adjustment is "based on a customer-centric philosophy, the current market environment and its expected development trends."
Ferrari currently aims to have 40% of its lineup comprised of ICE (internal combustion engine) and hybrid models by 2030. This plan has been adjusted from the 2022 plan: Ferrari previously planned to achieve 40% pure electric models, 40% hybrid models, and 20% fuel models by 2030.
Ferrari announced a new long-term business plan at its headquarters in Maranello, northern Italy, saying that between 2026 and 2030, the company will launch an average of four new models per year to continue to stimulate the interest of high-net-worth customers and expand its customer base by maintaining a stable pace of new products.
"Each model will be uniquely positioned to suit the needs of different customer groups," Ferrari said.
As a complement to Ferrari's traditional fuel models and new hybrid models, the pure electric model Elettrica will be launched next year (2026). All key electrification components - including the high-voltage battery pack, electronic transaxle and inverter - are developed and produced in-house at Ferrari's new "e-building" factory in Maranello, the company said.
Earlier this year, sources told Reuters that Ferrari planned not to launch a second all-electric model before 2028, citing weak market demand for high-performance luxury all-electric cars.
Ferrari’s active customer base has grown by around 20% since 2022, reaching a total of 90,000 customers. To deepen its relationship with customers, Ferrari plans to open new “Tailor Made” centers in Tokyo and Los Angeles in 2027 to help customers add personalized customization elements to their cars.
On Thursday, Ferrari also reiterated its "technology neutrality" commitment to supporting all types of power technologies on its path to net-zero emissions, and said it would continue to invest in research and development in the areas of combustion engines, hybrid systems and electric powertrains.
Ferrari said: "We will continue to launch and upgrade the V6, V8 and V12 series of fuel engines to ensure compliance with new global regulatory requirements, while focusing on improving the specific power output of the engine and ensuring that it can be adapted to alternative fuels."
The company also announced ambitious decarbonization goals: by 2030, greenhouse gas emissions in Scope 1 (direct emissions from companies) and Scope 2 (indirect emissions from purchased energy by companies) will be reduced by at least 90% compared with 2021, and greenhouse gas emissions in Scope 3 (indirect emissions up and down the company's value chain) will be reduced by 25% compared with 2024. To achieve these goals, Ferrari will rely on recycled aluminum materials, renewable energy and collaboration with suppliers.
In addition, Ferrari reiterated that it will expand its business layout in the lifestyle field: it plans to open flagship stores in London and New York in 2026, and launch more diversified luxury goods and brand experience services for brand owners and fans.
Ferrari will announce its multi-year financial targets later on Thursday.