Although it is hard to get a ticket at the price of 1,499 yuan, the price of Moutai has "fallen from the altar."As the e-commerce "Double Eleven" approaches, e-commerce platforms begin to provide subsidies. Pinduoduo's tens of billions subsidy channel and Taobao's official tens of billions subsidy channel both release 53-degree Feitian Moutai for 1,499 yuan/500ml.
Of course, the price of 1,499 yuan is conditional. Pinduoduo requires three consumers to make a joint purchase, and Taobao subsidies are limited to rush purchases at the hour.
Nowadays, fewer and fewer people drink liquor. Among the listed liquor companies that have announced their results, most liquor companies have accelerated their third-quarter performance decline, and some liquor companies’ net profits have dropped by nearly three digits year-on-year. From the perspective of the industry, the accelerated decline in the third quarter reports of wine companies is mainly related to insufficient market demand.
Industry insiders said that this year's third quarter reports of liquor companies are generally dismal, mainly due to the weak macro consumption environment, which has led to the contraction of liquor consumption scenes, especially the decline in sales of mid-to-high-end liquors that rely on business banquets. At the same time, the industry is also facing the pressure of high inventory and price inversion. The overall industry has overcapacity and insufficient market demand, which has put overall corporate performance under pressure.
However, there are also divisions within the industry. Leading companies such as Kweichow Moutai remain stable, while many regional wine companies have experienced sharp declines.
