Recently, the "comprehensive price reduction of more than 30 models of BMW China" has attracted much attention and discussion. BMW China has adjusted the recommended retail prices of many of its main models.Some models have official price cuts of more than 300,000 yuan; this price adjustment is extensive, including the flagship and entry-level models of the BMW brand, and the price reduction is generally more than 10%.
Some netizens believe that after BMW officially announced a price cut, it will definitely be cheaper to buy a car at a 4S store. Is this really the case? Some media visited a BMW dealer.
A BMW 4S store salesperson explained, “The main adjustment this time is the manufacturer’s suggested retail price, which is the official quoted price announced to the outside world.”
“In fact, after the discount was finally applied, the actual price paid by the customer was similar to the price paid for the same model at the end of last year.You can understand that there was a big gap between the original guide price and the terminal discount price, but now the gap has narrowed. "
Another salesperson said: "BMW announced a price cut, and indeed many consumers called 4S stores for consultation, but not many came to the store specifically to view the cars and place orders."
This is because many people don’t understand one thing,The adjustment this time is the official suggested retail price, not the terminal transaction price.
BMW's terminal discounts have always been strong. Even after the official guide price is lowered this time, the actual transaction price in the store will still be discounted based on the new guide price. "On average, it will probably be about 50,000 yuan cheaper."
This means that even if BMW announces a price cut, buying a car now will be almost the same as when you bought the same model at the end of last year. BMW's price adjustment is more symbolic and has limited actual impact on the end market.
