On December 18, Dong Yuhui officially returned to the Oriental Selection live broadcast room tonight, and the number of fans on the Oriental Selection Douyin account returned to over 30 million. Tonight, Luo Yonghao published a "super long essay" on his "Luo Yonghao Rumor Refutation Account", defending Dong Yuhui's treatment, business practices, insistence on fairness and justice, and his own position at Oriental Selection.

Regarding the live broadcast of Dong Yuhui and Yu Minhong, Luo Yonghao expressed mixed feelings and considered it to be precious material in the history of business. Luo Yonghao said in a long article that Oriental Selection may continue to "de-Dong Yuhui", but this public relations crisis has made Dong Yuhui's prospects in the company not optimistic.

In a lengthy explanation of his position, Luo Yonghao admitted that part of his emotions may come from past experiences and insistence on justice. But he emphasized that it was not malicious traffic, but out of concern for fairness and justice.

The following is the full text of Luo Yonghao’s long article:

"Those who seem to have no hatred actually do not have love in their hearts."

[Do you think this matter is completely over? Will there be any changes later? 】

Of course it’s not over yet, Oriental Selection will definitely continue to promote the “de-evolution of Dong Yuhui”. Because if Dong Yuhui alone makes money, no matter how much money is distributed to him, Oriental Selection will still be just an MCN in the capital market. Only by completing the "de-Dong Yuhui transformation" can we tell the story of an e-commerce company or a brand product company. The valuations of these two types of companies are very different, so there will definitely be variables later.

From the perspective of business management, it is understandable that Oriental Selection wants to "de-evolutionize Dong Yuhui". However, the reason for the public relations crisis this time is because the operation process is too bad and bullying. Although he has been forced to make some adjustments due to public pressure, there is reason to believe that Dong Yuhui's future in Eastern Screening is not optimistic (I really hope my judgment is wrong). It would be the best result if Dong Yuhui could get a generally reasonable return in the process of "de-Dong Yuhui" in the future of Dongfang Selection.

[Watching Dong and Yu’s live broadcast that day after the public relations crisis, what did you think? 】

My mood is very complicated. I can summarize it in a few words:

1. This is the largest workplace PUA live broadcast in history and will go down in Chinese business history forever. People in the future will thank Oriental Selection for leaving behind such ugly and precious business history materials due to its wrong public relations decisions.

2. A gentleman can be deceived.

3. Can Dong Yuhui still work truly happily in this position? I have my opinion, but I hope it's wrong. When watching the barrage, the most touching sentence was, "There is no light in Yu Hui's eyes."

[Can you tell me more about the PUA you are talking about? 】

I don’t want to talk about it anymore. There is a recording online. You can watch the version with barrage. In addition, there are many psychological experts on the short video platform who have analyzed it in detail, which is also worth watching.

[Do you think that if Dong Yuhui is unhappy working at Oriental Selection in the future, will he be able to achieve great results again after leaving? 】

If the opportunity of the era of live broadcast e-commerce has not passed, of course there is no problem, here he is the chosen one. If the opportunity had passed by the time he left, there's no telling. However, he is not very enthusiastic about e-commerce sales. As long as he can achieve financial freedom during the Oriental Selection period, he will be able to do what he really likes in the future. Although being cheaply used and severely exploited by Oriental Selection is inevitable, under the strict supervision of mothers-in-law across the country, it should be no problem to achieve personal financial freedom.

[I saw a comment that said, "Teacher Luo, if our son-in-law is wronged again in the future and comes to complain to you, will you still care?"]

I will try my best. But this kind of thing is actually very difficult for me. I have quit social networks for a year and a half. This time I suddenly spoke intensively, which caused a lot of controversy. Some colleagues and partners in my new startup company were worried that I would fall into endless online debates again. Some of my old friends from New Oriental who are close to me personally have been complained about and even made unwarranted accusations among their colleagues because of this. There is a lot of emotional pressure like this. If Dong Yuhui is bullied again next time, what I can do is more likely to try to provide some substantive help privately, rather than necessarily vocal support in public.

[What do you think of Dong Yuhui’s new appointment by Oriental Selection? 】

"I won't treat you badly", "Senior Partner", "Cultural Assistant to the Chairman concurrently serves as Vice President of the Cultural Tourism Group"... Some people say that they have never heard of the position of "Cultural Assistant". What is a "Cultural Assistant"? I saw the reply with the most likes below, Bi Mawen.

You may ask, wasn’t it given to the vice president of cultural tourism? Yes, but why not “Vice President of Culture and Tourism” but “Chairman’s Cultural Assistant and Vice President of Culture and Tourism”? Isn't it strange? And none of these are important in the end. Let’s just look at the final equity grant announced by Oriental Selection. Other false titles are meaningless. Without a relatively fair and substantial grant of equity and remuneration, even if it is given to the "number one president of the group", it will be meaningless. It will just tease and humiliate Dong Yuhui and the national audience again.

[You said that Dong Yuhui should be transferred from Oriental Selection at least half, why? 】

Among the leading live streaming e-commerce companies in China, Qianxun, Xinxuan, and Three Sheep are all family businesses, and their interests are all within their own family. There is nothing to say about this. Beautiful Wrist, Make a Friend, and Oriental Selection are not family businesses, and the bosses are not Li Jiaqi, Luo Yonghao, or Dong Yuhui. However, based on fair and equitable distribution based on sales data, Li Jiaqi took away most of the income from Meijia. I also took away most of the income from Make Friends before quitting Make Friends in May last year. What about Dong Yuhui? I received a fraction of a cent from the Oriental Selection. So I say that Oriental Selection may be the most unfair, ridiculous, and the most bullying and squeezing of young people I have ever seen since the birth of live streaming e-commerce in China, and it is unique to a certain extent. The most outrageous thing is that there are still people talking about Dong Yuhui’s kindness to Dong Yuhui. That is to say, Dong Yuhui is loyal and honest, otherwise he should have been the de facto life-saving grace of his New Oriental Group.

In fact, e-commerce sales capabilities are easy to quantitatively analyze. Oriental Screening will conduct an AB comparison test with Dong Yuhui for any unconvinced anchor for a period of time, and you will know by looking at the actual conversion data. But obviously they don't know how to do this and don't dare to do so, so they always turn the topic to Dong Yuhui's literary ideals and his passion for helping farmers.

[Someone said, "Dong Yuhui himself doesn't like money at all and doesn't care about money. Why are you making such a fuss?" What do you think of this? 】

When Dong Yuhui encountered serious injustice in the workplace, bystanders said that he didn't like money and didn't care about money. This was the stupidest or most evil reaction. No one doesn't like money. It’s just that some people only like money, and some people value more than money. Dong Yuhui has his own ideals, so he does not prioritize making money. This is an important breakthrough for Dongfang Zhenxuan to morally kidnap and exploit him. In this public opinion, many people say that Dong Yuhui doesn't like money (including some mentally retarded Dong fans), as if he has some original sin because he likes money. But few people discuss whether Dongfang Selection likes money, whether Xiao Sun likes money, and whether Yu Minhong likes money. Why? Most people fall into communication traps before the discussion even begins.

[What do you think of Dong Yuhui? Why do you like him? 】

What's valuable about him is that he has something simple, clean and uncontaminated, which is relatively rare among contemporary urban youth. At the same time, he also has a certain fragile and vulnerable quality, which makes it easy for him to inspire compassion and care when he encounters bullying. However, he is also pedantic and perhaps innately cowardly, which is what worries me. It would be better if his logic was better and his character was stronger. Of course, he is still young and I believe he will improve as he grows up, otherwise he will just be taken advantage of all the time.

In addition, based on the above observations, I think it was a bad idea for me to suggest that he start a business, even if I could find a good investment institution and reliable partners for him.

[Many people asked, are you here to maliciously gain traffic? 】

What’s the point of speculating on other people’s psychology? Let’s talk about objective facts:

1. I am the first generation Internet celebrity in China. I have been an Internet celebrity since the word "Internet celebrity" was coined. I am also the only Internet celebrity in China who has been popular for 20 years;

2. As a physique with built-in traffic, when I am at full strength, I can get one to two hundred hot searches every year, sometimes more than a dozen a day;

3. I am the most influential teacher in New Oriental’s 30-year history, bar none;

4. Because I am busy with my new business, I have not spoken out online for a year and a half except for the company’s necessary rumor-refuting statements. Currently, the company does not have any publicity or public relations matters.

[How much of your anger over this matter is for Dong Yuhui, and how much is for yourself back then? 】

It's a bit complicated. This feeling is roughly equivalent to that when you were young, you were bullied by a bad guy on a street near school. More than ten years later, you have long forgotten about it. Even when someone is organizing a party, you don't mind sitting at the same table with him for a meal or something. But when you passed by that street today, you found that the bad guy was bullying a loyal and honest young man there again. When you couldn't help but take action, was it because of sympathy and indignation? Is there any personal emotion involved in it? I think there should be both.

Someone said on the barrage yesterday, "Lao Luo is not helping Dong Yuhui, he is helping his younger self." I was very moved when I saw this. The countless adults who stood up and spoke out to help the young man had a similar mentality.

[Some people say that you still hate New Oriental because of what happened back then. Is that true? 】

I don't have any resentment in my heart, and the bullying I suffered back then wasn't that serious. This time when many people showed strong anger towards Dongfang Selection, some people thought, "Where do you get such emotion? What does this have to do with you? Does Dongfang Selection have any grudge against you?"

In fact, our love and our hate are often the same thing. Those who show anger as if they have hatred are precisely because they have love in their hearts, love for fairness and justice, and love for those who are honest and kind. And people who are indifferent when others suffer injustice, and do not show anger or any similar emotions, may not seem to have any hatred, but in fact this is precisely because they do not have love in their hearts.

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That’s pretty much what I need to say, that’s all, I’m tired. Unless necessary to refute rumors, this "Luo Yonghao's rumor refuting account" will no longer post. Although there are still so many stupid people on the Internet, it is still very happy to reconnect with some old friends these days. I wish you all the best in the future.

By the way, let’s have some fun at the end.