The marketing promotion of "GTA6" may be high-impact, but the cycle is relatively compact. Recently, well-known whistleblower Tom Henderson revealed that Rockstar may plan to launch a large-scale marketing campaign for "GTA6" in the summer of 2026.
Tom Henderson speculates that Rockstar may release the third trailer for "GTA6" in early August in the form of a "no-trailer raid." This time point is close to the cycle when parent company Take-Two Interactive releases its quarterly financial report. "I don't think we'll see any new content for GTA 6 before the first week of August," Henderson said.
There is also news that the third trailer of "GTA6" will include actual gameplay instead of a movie-style trailer.
Take-Two CEO Strauss Zelnick also said that the marketing of "GTA6" will surprise players. "We're not going to sit back and wait, we're in a very competitive industry and we're going to have more competition in the coming months," he said.