On February 12, according to the latest global smartphone market data released by Omdia for the fourth quarter of 2025, the global smartphone market grew by 4% year-on-year in the quarter, mainly due to the rebound in seasonal demand and improved inventory management.Although some manufacturers are facing pressure from rising component costs, leading manufacturers still dominate growth, with Apple and Samsung continuing to lead the global market.

Globally, Apple ranks first with a market share of 25%, a year-on-year increase of 9%.

With strong demand for the iPhone 17 series, Apple not only set a record high in quarterly shipments, but also became the world's largest smartphone manufacturer for three consecutive years.

Samsung ranked second with a market share of 18%, a year-on-year increase of 16%.The performance was particularly eye-catching, and its growth was mainly driven by strong sales of models under $300, especially the A17 series (4G and 5G versions).

Although Xiaomi maintained its third position, its share dropped to 11%, a year-on-year decrease of 11%.

Vivo and OPPO ranked fourth and fifth respectively, with market shares of 8% each, and achieved growth of 4% and 9% respectively.

In the North American market, Apple's dominance reached its peak, occupying an astonishing 69% market share, an increase of 8% year-on-year. In comparison, Samsung ranked second with a 14% share, but its shipments fell by 3% year-on-year.

The Chinese mainland market has undergone significant changes in Q4 of 2025. Apple overtook vivo to become the first with a 22% share, and achieved a high growth of 26%.

Vivo (16%) and OPPO (15%) followed closely, but vivo, Huawei, and Xiaomi all experienced varying degrees of decline.

In Europe, Apple surpassed Samsung (28%) to reach the top spot with a 30% share; Samsung ranked second, but achieved positive growth of 10%; Xiaomi remained third with a 17% share, but fell 3% year-on-year.

As an important growth engine in the world, the Indian market is dominated by vivo with a 25% share, followed by OPPO (16%) and Samsung (14%) in second and third place.

It is worth noting that Xiaomi performed poorly in the Indian market, with its share falling to 12%, a sharp decline of 26% year-on-year.

In Latin America, Samsung dominates with a 33% share. In the Middle East and Africa, TRANSSION ranks first with a 30% share, followed by Samsung (26%).

HONOR performed well in these emerging markets, achieving an astonishing 91% growth in the Middle East and Africa, and 64% growth in Latin America.