iPhone user loyalty is as high as 96.4%, and Android users are four times more likely to switch.

U.S. consumer loyalty to Apple’s iPhone is at its highest level on record, according to a newly released smartphone brand loyalty survey from mobile phone recycling and trade-in platform SellCell. The survey showed that 96.4% of iPhone users surveyed said they would still choose iPhone for their next mobile phone, and only 3.6% planned to switch to other brands.

By comparison, in SellCell's similar survey in 2021, this ratio was 91.9% and 90.5% in 2019, which means that iPhone users have continued to increase their stickiness to the Apple brand in recent years.

In contrast, Android users are significantly less brand loyal, and they are more likely to switch to another camp the next time they change their phones. The survey results show that 86.4% of Android users plan to continue using Android phones, and 13.6% said they would switch to other platforms. This makes Android users nearly four times more likely to switch platforms than iPhone users.

Among the 3.6% of users who plan to leave iPhone, about 69.7% plan to switch to Samsung, and 20.2% said they would choose Google’s smartphone products. Among users who are considering switching from the Android camp, most will also choose between Samsung and Google, but 26.8% said they will switch from Android to iPhone when changing phones in the future.

Regarding why they chose to stick to the iPhone, 60.8% of the respondents gave the reason that they prefer the Apple brand itself, and another 17.4% said that they are deeply bound to Apple’s ecosystem. Among those iPhone users who are considering switching platforms, about half believe that the iPhone is too expensive or that other brands perform better in terms of price/performance, and 22.5% believe that competitors already have advantages at the technical level.

The survey also showed that iPhone users’ brand loyalty is also stronger in terms of years of use. A total of 83.8% of iPhone users surveyed said they had been using iPhones for more than five years; in contrast, only 33.8% of Android users said they had stuck with the same brand for more than five years.

The survey was conducted by SellCell in the US market, covering a total of 5,000 respondents, and maintained a roughly even sample distribution between iPhone and Android users. The survey designed questionnaires with the same question structure for the two camps to compare the loyalty and switching tendency of users on different platforms. More details of the investigation have been published on SellCell’s official website.