At today's 2026 China Unicom brand and product launch conference, Jia Zhiqiang, general manager of China Unicom's Marketing Department (Brand Development Department), delivered a speech. He pointed out that traditional packages face the dilemma of being unable to meet the needs of personalized services, with sufficient standards but insufficient individuality. At the same time, traditional packages have many pain points: large quantities and complex rules; unchanged monthly fees and fixed resources; inconvenient processing and inflexible changes.
At the press conference, China Unicom announced the release of its next-generation communications product: China Unicom’s Rubik’s Cube drag-and-drop self-selected communications service. The core concept is: say goodbye to "packages" and embrace "experience". The tariffs are transparent and the rules are simple; consumption is on demand and tiered billing; independent choices and flexible changes.
Specifically, the traffic pricing is tiered, with the first 20GB priced at 1.5 yuan/GB, 20-50GB priced at 1.2 yuan/GB, and more than 50GB priced at 1 yuan/GB; voice and text messages are billed by volume, domestic voice calls are priced at 0.1 yuan/minute, and short and multimedia messages are priced at 0.1 yuan/piece. He said that farewell to package anxiety can be realized, with monthly consumption starting from 39 yuan, billed according to volume, and never exceeding the package. Use as much as you want, spend as much as you want, don’t waste anything.
In addition, China Unicom's Rubik's Cube drag-and-drop self-selected communication service also supports free customization and free selection of various services; supports flexible changes, independent online adjustments, and changes anytime and anywhere.