Some time ago, after the Dongfang Selection essay incident came to an end, Dong Yuhui established a new account for his personal studio - Walk with Hui.Currently, this account has not conducted a single live broadcast, and the number of fans has exceeded 4 million.There are currently dozens of short videos under the account, all of which are previews of products, lineups, etc. that will be broadcast live on the new account.The first live broadcast will be held tonight.

It is reported that the "little essay" controversy broke out in Oriental Selection before. Yu Minhong, the founder and chairman of New Oriental Group and the current CEO of Oriental Selection, announced that Dong Yuhui will use an independent account for live broadcast, so that Dong Yuhui can maximize his expertise.

Hehui Peer (Beijing) Technology Co., Ltd. was established on December 22. The legal representative is Dong Yuhui. Its business scope includes fresh fruit retail, fresh vegetable retail, publication retail, radio and television program production and operation, Internet culture operation, food sales, tourism business, etc.

Dong Yuhui said that the independent studio will insist on selling agricultural products, and at the same time he will have more freedom to do what he wants. In addition to daily live broadcasts, he will spare more time to interview writers, recommend books, and see scenic spots across the country.

In addition, Dong Yuhui's current status in Oriental Selection has changed from anchor to senior partner. He also serves as cultural assistant to the chairman of New Oriental Education Technology Group and concurrently serves as vice president of New Oriental Culture and Tourism Group.