[Beijing, Shanghai and Zhejiang establish cross-regional e-commerce intellectual property collaborative protection alliance] On November 10th, the cross-regional e-commerce intellectual property collaborative protection alliance was officially established in Beijing on the 10th. This is a national cross-regional and cross-platform intellectual property protection collaboration organization in the e-commerce field. The alliance was jointly initiated by the intellectual property protection centers of Beijing, Shanghai, and Zhejiang and nine units including JD.com, Taotian, Douyin, Kuaishou, Xiaohongshu, and Pinduoduo, aiming to jointly explore new paths for collaborative governance of e-commerce intellectual property rights. The alliance will promote the establishment of a normalized collaboration mechanism between the protection centers of the three places and major e-commerce platforms, and explore solutions to the long-standing problems of e-commerce intellectual property protection with inconsistent cross-regional protection standards, information barriers between platforms, and differences in infringement determination standards.