Abstract:
According to news on September 14, Luo Yonghao recently posted: "I tried it at the airport. The famous Mr. Savage is very average. Considering the price, it can even be said to be unpalatable. How did it become popular? It feels much more unpalatable than Zhong Xuegao. I miss Zhong Xuegao." In addition, Luo Yonghao also reminded: "This is a normal comment and question from a consumer. Please don't mess with me, and then say that I am a culprit."
Regarding the above news, the "BUG" column has made several official inquiries to Mr. Savage, but as of press time, there has been no official response.
Public information shows that Mr. Savage is a chain brand specializing in Italian handmade ice cream (Gelato). The founder is Cui Jianwei. The brand's predecessor was "Savage Mufang" founded in 2011. It was officially renamed to its current name in April 2024. According to statistics, the brand will open 244 new stores in 2024 and 916 new stores in 2025. As of June 2026, the number of Mr. Savage stores has exceeded 1,400, covering 30 provinces.
It is worth noting that Luo Yonghao’s most famous complaint against a well-known catering brand was the “Xibei prepared dishes incident” in September last year, which has been exactly one year now. Affected by this incident, the performance of Xibei's offline stores was affected, and there was a "wave of store closures." According to statistics from the "BUG" column, as of mid-August this year, there were only 228 Xibei stores in operation, which was more than 100 fewer than before the pre-made dish crisis. At the same time, Xibei has completely withdrawn from Foshan, Chongqing, Yancheng and other cities.
It is worth noting that netizens have advised Mr. Savage not to respond as much as possible, and have used the previous public opinion conflict between Xibei and Luo Yonghao as a lesson. Under Mr. Yeren's Weibo account, many netizens left messages saying: "Don't answer, don't answer, don't answer", "Learn from Xibei's lesson and deal with it coldly", etc.
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