Apple CEO: We won’t make products for the sake of making AI

📅 2026-11-01

Abstract:

In a recent interview, Apple CEO John Ternus defended Apple’s current layout in the field of artificial intelligence. In the past few years, the outside world has often believed that Apple is lagging behind in the AI ​​​​track, especially Apple's delay in launching a stronger version of Siri, which was not officially launched until this summer. Ternus is a senior Apple executive who officially became CEO in early September. He acknowledged that "everyone has an opinion" but insisted: "I'm happy with where we are now."

Ternus added that Apple will definitely use artificial intelligence in new products, but he said: "We don't want to launch AI for the sake of doing AI. If we do a good job, users will not think about whether this function is implemented by AI or traditional software. The key point is whether we create a real user experience Favorite products."

When asked whether AI would bring disruptive changes to Apple and its ecosystem, such as the possibility that intelligent agents would make applications unnecessary, Ternus responded: "I think that might make life very convenient, but product creation is a very humanistic and creative thing, and it is also a career we love."

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