Abstract:
Yesterday, Apple changed coaches and entered the "Ternus Era". John Ternus officially succeeded Tim Cook as Apple CEO, and Cook became executive chairman of the board of directors on the same day.
It is worth noting that many netizens discovered today that Apple's official social media account has unblocked Cook, and then followed new CEO Ternus, and Ternus has become the only follower of the Apple account.
Earlier, Ternus officially entered Weibo and posted its first blog post "Hello hello" to greet Chinese netizens.
Subsequently, a large number of netizens flocked to the comment area to interact. Some people left a message saying, "I look forward to you leading Apple into the next era." The account currently has 33,000 followers.
It is worth noting that after Ternus settled on Weibo, he first paid attention to Cook and Ge Yue. The former is the former CEO of Apple, and the latter is the director and general manager of Apple Greater China.
At present, the management introduction page of Apple's official US website has been updated, and John Ternus' personal title has been changed to CEO.
It is reported that Apple officially announced this personnel transfer as early as April this year, and the announcement showed that September 1st was the official effective date of the appointment.
This is Apple's first CEO change since 2011. Cook, 65, took over the helm shortly before Steve Jobs' death, and Ternus became Apple's eighth CEO.
Public information shows that Ternus is now 51 years old, the same age as Cook when he became CEO. He graduated from the University of Pennsylvania in 1997. When he was in school, he was not only good at studies, but also a good swimmer.
Ternus joined Apple's product design team in 2001, at a critical moment in the company's history. With Steve Jobs back, the iMac breathing new life into the company, Apple is preparing to launch products that will redefine the entire industry. As a relatively junior member of the product design team, Ternus was initially responsible for the Mac's external displays.
By 2013, Ternus was promoted to vice president of hardware engineering, responsible for the development of AirPods, Mac and iPad.
In 2020, his scope of responsibilities was further expanded and he took over the iPhone hardware engineering department.
In January 2021, Ternus was promoted to senior vice president of hardware engineering, responsible for leading Apple's entire hardware engineering team and becoming a member of Apple's senior management team.
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