Abstract:
Apple has temporarily closed the online Apple Store before the launch event on September 9 in order to update the page content in advance in preparation for the iPhone 18 Pro launch event later that day. This is also one of the common operations for Apple's new product launches: before the event, the official website store page is usually temporarily inaccessible.
Currently, after opening the store page on Apple's official website, you will see a full-screen prompt image with the "Surprise and Shine" event logo displayed in the center, and the prompt "Be right back." . The page explains that Apple is making adjustments to the store and prompts users to check back later. It also provides an entrance to the live broadcast of the event.
According to the schedule announced by Apple, the online store will resume shortly after the conference ends at 10 a.m. Pacific Time and 1 p.m. Eastern Time on Wednesday. By then, Apple is expected to launch a variety of new hardware, the most talked about of which include the iPhone 18 Pro and iPhone 18 Pro Max, as well as the long-rumored folding screen iPhone.
In addition, the Apple Watch series, smart home hardware and AirPods are also likely to receive updates, while the OLED version of iPad mini is still less likely to be unveiled.
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