Abstract:
According to the blogger Digital Chat Station, iPhone 18 Pro Max has set a new record, with nearly 900,000 units activated in a single week in China in the 41st week of 2026 (October 5-October 11). In addition, the cumulative sales of iPhone 18 Pro series dual-cup models have now exceeded 4 million units.
From the perspective of product structure, the iPhone 18 Pro Max with large screen and large memory configuration occupies the absolute main force, with shipments accounting for more than 50% of the total series. Consumers’ willingness to choose the top-end version is stronger than in previous new product release cycles.
According to the TOP10 list of iOS devices released by AnTuTu in September, the iPhone 18 Pro Max has a favorable rating of 99.02%, directly ranking first on the list, and is the only device to break 99%. The advantage is very obvious, indicating that the comprehensive experience of the new phone has been recognized by the first batch of users.
In addition, the prices of recently released Android flagship models have generally increased due to rising costs of key components. The price gap between the top Android models and the iPhone Pro series in the 10,000 yuan price range has narrowed significantly, objectively strengthening the value perception of Apple's high-end models.
A considerable number of users who originally preferred high-end Android devices switched to the new iPhone, and high-end consumer groups are less sensitive to price changes, which together supported the continued activation volume.
It is worth noting that the iPhone 18 Pro series has recently participated in the Double 11 promotion. The entire series can be sold with a comprehensive subsidy discount of up to 800 yuan. The starting price is significantly lower, which will further stimulate sales.
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