Abstract:
Data released by blogger RD Observation shows that iPhone 18 Pro Max won the first place in the sales list in the 38th week of 2026, followed by iPhone 18 Pro in second place, continuing to be far ahead of the Android camp. Some bloggers said that the beneficiary of memory price increases is actually Apple.
Against the background that the Android camp is generally under pressure due to rising memory costs, Apple has occupied a more favorable position in the high-end market.
Compared with the previous generation, the starting prices of iPhone 18 Pro and Pro Max have increased by 1,000 yuan. Although prices have increased, its sales performance remains strong.
Data show that the iPhone 18 Pro series sold nearly 1.3 million units across all channels in the first seven days of sale, with sales of approximately 322,800 units on the first day of sale, with many indicators exceeding the same period of the previous generation. Currently, iPhone 18 Pro Max is still in short supply. JD.com’s self-operated store shows that orders placed now are not expected to be shipped until October 14.
Compared with iPhone 17 Pro, the most obvious changes in iPhone 18 Pro are three points: smaller smart island, A20 Pro chip and 48 million variable aperture main camera.
Specifically, the A20 Pro is the first model of this machine, the GPU has been upgraded from 6 cores to 7 cores, and the graphics performance has been improved by up to 40%. At the same time, it is equipped with a 48 million variable aperture main camera that supports four levels of physical adjustment. Users can manually adjust the amount of light to more flexibly control the depth of field and exposure.
It is also worth noting that the battery capacity of iPhone 18 Pro Max is 5391mAh. Officials say video playback can last up to 43 hours, which is 6 hours longer than the iPhone 17 Pro Max. When using Apple's official dynamic charger, the measured power is up to about 52W, which is very helpful for short-term blood recovery.
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