Logitech mouse promotional video sparks controversy again, puppy emoticon reminds netizens of previous insulting ads

Abstract:

On November 2, a mouse promotion video from a Logitech-related store caused controversy among netizens, and the topic "Logitech fucked users" became a hot search on Weibo. Some netizens believe that the puppy emoticon used in the video is suspected of satirizing consumers and is reminiscent of the insulting advertisement released by the Logitech account in March this year.

Recently, the "Logitech G Video Flagship Store Official Account" released a promotional video for the GPW4 Suzaku mouse, comparing the promotion efforts through two sets of images. The first group of pictures was marked "Instant discount of 100", and the puppy waved his hand with the text "No interest, thank you"; the second group of pictures was marked "40% off after the coupon, get it starting with 3", the puppy gave a thumbs up, and the text "Really good at reading people".

This video caused dissatisfaction among some netizens. Some people believe that the picture implies that consumers will only be willing to buy after seeing a significant price reduction, and uses the image of a puppy to insinuate users. However, some netizens have different views on the meaning of this emoticon.

In March this year, Douyin account "Logitech" released a promotional video for the GPW third-generation mouse, in which the copy "When I lower the price, you come running like a dog" caused controversy.

According to China News Network, citing the administrative penalty decision, Shanghai Best Electronics Co., Ltd., which published the advertisement, is a distributor of Logitech China. Logitech has authorized the Douyin account "Logitech" to operate since 2021. The regulatory authorities determined that the advertisement involved demeaned and insulted the personality of consumers and violated good social customs, and Shanghai Pepsi was fined

200,000 yuan

The penalty decision showed that the employee involved failed to proofread the copy carefully and released the video beyond the company's internal advertising review process. After the incident, Logitech flagship store customer service said that relevant colleagues in the short video team have been warned and all performance deducted, and content review will be strengthened in the future.