Mass Effect graffiti appears in front of EA office building, polarizing fans' attitudes

📅 2026-11-01

Abstract:

EA has not been the "most reviled publisher in the industry" for a long time, but the Saudi acquisition and the shutdown of BioWare are making it strive to regain this title. Closing down this long-established studio that has created many legendary RPGs would be like shooting Modin in the back - it is equivalent to stabbing the Ricky Hive of core fans. And these fans are now responding to the call to #saveMassEffect.

Saving Mass Effect graffiti appears in front of EA office building, polarizing fans' attitudes

Relevant petitions have collected nearly 300,000 signatures, and even led fans of "Dragon Age" and even "Anthem" to launch their own petitions. But one person's approach was a bit out of line. Reddit user u/Ok_Link9625 discovered that someone spray-painted the slogan of this event on the exterior wall and entrance floor of the EA office building in Madrid.

"I came out of the theater after watching the movie and passed by the EA office building in Madrid. I saw this sprayed on the entrance floor and the wall in front of the building." He explained.

Like the Times Square #SaveMassEffect billboard incident, the player community is polarized. Some players such as u/Xan1995 thought: "The people who did this didn't think much about it. It will only make us more passive in front of the public." Another commentator said bluntly: "Destroying other people's property is not the right way to express it." User u/doctorstrange06 even joked: "Dude just chose the rebellious route, right?"

“It’s useless to do a little damage and sign an online petition.” User u/stoopitmonkee said, “The only thing we can hope for is that they license the IP or sell it to other studios. That’s it.”

"Doing this will only make the fans look crazy and outrageous." user u/Graphica-Danger said, "If you are really serious, pay attention to the follow-up fundraising activities of #SaveMassEffect# and promote the petition to people around you. You can also print flyers with QR codes made by fans. Don't do this kind of thing."

However, some players don't think this is a big deal. For example, user u/Sir_Bass13 said: "Oh, this is incredible. A big company with a net worth of billions has to spend hundreds of dollars to clean up the wall, right?"

"It's just words on the sidewalk. It disappears after a quick flush. You made it look like someone set a fire." User u/Just_Strawberry_505 said.

"How else could they cancel "Mass Effect" again?" user u/AyFuego joked, "Passers-by would just think it was scrawled casually, not a sharp political statement."

There is another obvious doubt about this post. After watching the movie, I happened to see fresh graffiti in front of the EA office building. This coincidence was so high that many people suspected that the poster himself was the one who spray-painted the slogan. There was indeed a cinema across the road, so it made sense that he was just passing through, but not everyone was buying it. "Yeah, yeah, you just happened to be passing by. You definitely didn't spray it yourself and posted it to attract attention." User u/NamiRocket complained.

"Brother, I've only made two posts on Reddit with this in mind." u/Ok_Link9625 replied, "I don't care about these empty points on the Internet at all."

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