Abstract:
On September 12, not long after the first anniversary of the "Xibei Incident", Luo Yonghao targeted the Internet celebrity ice cream brand - Mr. Savage. On the same day, Luo Yonghao posted on his blog that he tasted Mr. Savage at the airport and "considering the price, it can even be said to be unpalatable" and complained, "it feels much more unpalatable than Zhong Xuegao."
However, in the face of Luo Yonghao's complaints, there was no second Jia Guolong who jumped out. Mr. Savage did not choose to be tough and retaliate, and the entry "Mr. Savage treated him coldly" immediately became a hot search.
What is quite dramatic is that netizens discovered that Cui Jianwei, the founder of Mr. Savage, is suspected to be an "old fan" who has followed Luo Yonghao for more than ten years.
Radar Finance noticed that in addition to Mr. Savage, Luo Yonghao has also recently launched "angry mode" mercilessly regarding Apple's newly released first folding screen mobile phone iPhone Duo.
On the evening of September 12, Luo Yonghao did not wait for Mr. Savage's response, but was publicly denounced by Huang Bin. The latter called Luo Yonghao "a person who lives in his own illusions all his life, and no one can let him face the real world."
On the afternoon of September 16, Mr. Savage posted on his official blog, seemingly in response to recent public opinion: "Thank you for your long-term concern and support for Mr. Savage. We will listen carefully to the opinions and suggestions of our customers, strive to do better, and bring more delicious Oriental Gelato to consumers."
Luo Yonghao blasted Mr. Savage, and netizens suggested that the brand should be treated coldly
On the afternoon of September 12, Luo Yonghao posted on Weibo: "I tried it at the airport. The famous Mr. Savage is very average. Considering the price, it can even be said to be unpalatable. How did it become popular?"
At the same time, Luo Yonghao also specially added a kind reminder to this Weibo: "This is a normal comment and question from a consumer. Please don't mess with me, and then say that I am a culprit."
In this regard, Mr. Savage’s official customer service stated that it will record the relevant issues complained by Luo Yonghao and feed them back to the brand management. As for whether the brand will issue a public response to this matter, customer service said it is still unclear and there is no clear official resolution plan.
However, being complained about by Luo Yonghao this time unexpectedly brought a wave of traffic to Mr. Savage’s short video account. Third-party data shows that on September 13, Mr. Savage’s Douyin account gained nearly 30,000 followers in a single day. In the past 30 days, the account has gained more than 400,000 followers, and the total number of followers has exceeded 4.39 million.
Luo Yonghao’s comments about Mr. Savage reminded many netizens of last year’s Xibei incident.
On September 10 last year, Luo Yonghao posted an article complaining about Xibei: "I haven't eaten Xibei for a long time. I got off the plane today and had a meal with my colleagues. I found that almost all of them are pre-prepared dishes and they are so expensive. It is really disgusting. I hope the country will promote legislation as soon as possible to force restaurants to indicate whether they use pre-prepared dishes."
Facing Luo Yonghao’s complaints, Xibei’s boss Jia Guolong chose to be tough. This public opinion war ended with Xibei’s vitality being severely damaged.
When a similar incident happened again to Mr. Savage, some netizens used three "don't answer" words in a row on the former's official account - a famous "Three Body" reference, reminding the brand to deal with it carefully.
In fact, unlike the Xibei incident, the "dispute over prepared dishes" is an objective debate that can be quantified and evidenced, while "whether it tastes good or not" is the subjective judgment of most people.
This has prevented public opinion from forming a "one-sided support for Luo Yonghao" trend during the Xibei incident. Even in Luo Yonghao's comment area, many netizens believed that Mr. Savage was not unpalatable.
Some netizens left a message saying: "There is no standard answer for taste, but your words have a strong communication weight. A word of 'unpalatable' may ruin a store. It is recommended to be cautious in drawing conclusions using this kind of subjective judgment."
It is worth mentioning that when complaining about Mr. Savage on Weibo, Luo Yonghao also added, "It feels much worse than Zhong Xuegao. I miss Zhong Xuegao." He also specifically noted that "the latter has been bankrupt and auctioned, so the conspiracy theories about mental retardation can be dispensed with."
Coincidentally, on September 16, according to Sino-Singapore Jingwei News, the Zhong Xuegao brand announced its restart. Zhong Xuegao's first batch of products is expected to be launched in the fourth quarter of this year, including light milk, velvet cocoa and a combination of milk and velvet cocoa.
In the face of outside speculation about the timing of Luo Yonghao's complaints about Mr. Savage, Luo Yonghao posted a response on the same day: "For Zhong Xuegao, who is objectively full of negative brand equity, if he makes a new debut by hiring someone to cheat his peers, he will only die in an ugly way again. Sigh... so tiring."
Mr. Savage has more than 1,700 stores, and the founder is suspected to be an "old hammer fan"
Tianyancha shows that Mr. Yeren is affiliated to Aishang Fresh Fruit (Beijing) Commercial Chain Co., Ltd., which was registered in 2014. The actual controller and founder of the company is Cui Jianwei (also known as Cui Jianwei).
As a chain brand specializing in Italian handmade gelato, Mr. Savage’s predecessor can be traced back to “Savage Ranch” founded in 2011, and was officially renamed “Mr. Savage” in April 2024.
In the same year of the name change, Mr. Savage opened the franchise. According to data from Narrow Door Restaurant, Mr. Yeren opened 244 new stores that year; in 2025, the company opened 916 new stores; in 2026, Mr. Yeren has added more than 560 stores during the year.
As of September 11, Mr. Savage has 1,712 stores nationwide, covering 31 provinces and 237 cities.
In fact, before the brand's recent rapid expansion, Mr. Savage had gone through a dormant period of less than 100 stores for more than ten years.
According to "Financial News", founder Cui Jianwei said that during this period, he was mainly "polishing the single store model." The monthly revenue of the early stores was only more than 100,000 yuan. The team spent nearly ten years optimizing products, operations and cost links until the model was stable.
According to Cui Jianwei's unilateral statement, the current average monthly revenue of Mr. Savage's single store is between 200,000 and 300,000 yuan, and the store closure rate is close to zero, far exceeding the industry average.
At the same time, Mr. Savage insists on developing with his own funds and has never accepted external financing. Faced with rumors such as "completed first round of financing" and "preparing for IPO" in the market, Cui Jianwei responded clearly: "The current rumors of "already financing" and "preparing for listing" are not consistent with the facts."
According to "Consumer Reports", Mr. Savage's prices are no longer within the popular ice cream price range: a single ball of gelato starts at 28 yuan, high-end flavors even reach 38 yuan, and cake ice cream has sold for up to 328 yuan.
In this regard, Cui Jianwei once said: "In terms of price per gram, Savage has significantly lowered the price of Italian ice cream."
He believes that before Savage, the industry generally sold an 80-gram ball for thirty or forty yuan, while a serving of 130-gram ice cream sold by Savage was 28 yuan.
It is worth noting that many netizens discovered that Cui Jianwei is suspected to be Luo Yonghao's loyal fan.
Tech Planet mentioned in an article in 2019 that entrepreneur Lao Cui has been a Hammer friend who has followed Luo Yonghao for more than ten years. He is the first group of fans in the "Lao Luo Quotations" circle and an early follower of Smartisan Technology.
Lao Cui witnessed with his own eyes the incident of Luo Yonghao smashing a Siemens refrigerator to defend his rights. In his eyes, Luo Yonghao was a tragic hero who dared to fight against authority.
Lao Cui later resigned and started his own business, creating a handmade ice cream brand. He also has an air of idealism. Like Luo Yonghao, he insists on doing what he wants to do and is obsessed with details that may not seem useful to the outside world.
In order to achieve environmental protection goals, Lao Cui tried to replace paper cups and plastic cups with edible corn cups. During the trial production phase of the Corn Cup, Lao Cui also felt that he felt what Luo Yonghao felt when he was running in between the production line and the foundry.
Lao Cui said that he has always regarded Luo Yonghao as a kind of "company" and he appreciates Luo Yonghao's authenticity. Like many Smartisan friends, he will buy Smartisan mobile phones and various peripheral products as long as there is demand.
The various entrepreneurial details related to Lao Cui in this article are very similar to Cui Jianwei, the founder of Mr. Savage, which aroused the endless imagination of netizens.
After angrily complaining about Apple’s new product, Luo Yonghao was “taken off his pants” by his former partner?
Turn the perspective back to Luo Yonghao. As soon as he arrived at the airport on September 12, Luo Yonghao started complaining mode.
Before bombarding Mr. Savage’s Weibo post, Luo Yonghao had already posted a message complaining about the uneven tabletop in a restaurant at Hongqiao Airport. “If God has eyes, he will definitely let this designer go to the 19th level of hell after his death.”
Luo Yonghao also said that (the 19th level of hell) there are still designers who have made the bottom of the washbasin nearly flat, designed the mouse with flat feet and the charging port at the bottom, designed the car door handle to be hidden, and changed the UI interface to a flat one, which has caused great harm to the world and the people.
Then, he changed the subject and said: "The fat British guy did it twice by himself. He should be on the twentieth floor, doing the restaurant version of Sisyphus, cleaning this table 24 hours a day."
In the eyes of some netizens, while Luo Yonghao was complaining about the restaurant table, he was also connoting Apple.
The "flat-footed mouse with the charging port at the bottom" (i.e. Apple's Magic Mouse) and the flat UI interface (i.e. Apple's iOS 7 system) are both works completed by the Apple design team under the leadership of Jony Ive, the former chief design officer of Apple and an Englishman.
Previously, he had dissed the design of Apple products many times. Netizens also joked about this from time to time: "When will Smartisan acquire Apple?"
In 2019, when Jonathan Ive resigned from Apple, Luo Yonghao wrote: "I don't know, and I don't care, sooner or later... you know. In addition, I don't think he is Apple's soul designer. Comparing all Apple products before and after 2011, Apple's soul designer is obviously Steve Jobs."
Luo Yonghao’s dissatisfaction with some of Apple’s designs continues to this day. On September 10 this year, Apple’s autumn conference came as scheduled, and iPhone Duo was officially unveiled in the “one more thing” session.
Regarding Apple’s first foldable screen mobile phone, Luo Yonghao ruthlessly sent “bad reviews”. He used seven “copied” comments to criticize Apple, and even described Apple’s matte screen and front-facing design as “100% shit.”
In Luo Yonghao's view, Apple without Steve Jobs is reveling in the alternation between a group of idiots and idiot copycats, causing consumers to miss out on a lot of joy and happiness brought by technological innovation.
However, just when Luo Yonghao was "full firepower", a Weibo user named Huang Bin turned his guns on him. On the evening of September 12, Huang Bin posted continuously on social media, bluntly saying that Luo Yonghao "has been bragging X all his life until he even believes it."
Huang Bin said: "At that time, Lao Luo English was on the verge of bankruptcy. I missed my old relationship and even took over his unexpired classroom in Xinzhongguan Building to avoid his loss."
Huang Bin also added, "It was at that stage when he was giving speeches outside every day and bragging, saying that the training company had made a profit."
At the end of this Weibo, Huang Bin commented that Luo Yonghao is "a person who lives in his own illusions all his life" and added the emoticon of "drink more hot water".
Following up, Huang Bin also posted on his blog again, detailing the bosses Luo Yonghao had criticized, and said, "Lao Yu (Yu Minhong), Joe (Jobs), and Ku (Cook) chose to ignore it, just like a three or four-year-old child provoking in front of you, can you go up and beat him up?"
It is worth mentioning that as early as May this year, Huang Bin mentioned that Luo Yonghao had reported more than a dozen of his Weibo posts, "Don't play if you can't afford it."
On the evening of September 16, Luo Yonghao posted on his blog, "To clarify again, Huang Bin, the little hooligan who jumped up and down and scolded me many times with obscene words, is not the same person as Huang Bin from Niubo.com, they just have the same name and surname. Old friends, please don't get me wrong."
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