Abstract:
On September 30, Oriental Selection's live broadcast room issued a statement on the "Liu Liu Stool" product issue, saying that it has recently received feedback from consumers about related product issues and has attached great importance to it. In line with a responsible attitude towards consumers and merchants, it has carried out repeated verifications as soon as possible and asked merchants to submit related products for inspection again. At the same time, Oriental Selection also independently arranged for the product to be submitted for inspection.
The statement stated that considering the long cycle for issuing test reports, in order to further protect the rights and interests of consumers and allow everyone to spend the long holiday with peace of mind, Oriental Selection has decided to provide a full refund without return for all users who purchased the product in its live broadcast room, and the refund amount will be twice the price of the product.
The turmoil began on September 20. A consumer posted a disassembly video saying that the "universal roller stool" he bought for 89.9 yuan was filled with suspected waste materials such as moldy wood boards and waste sponges. The supplier also asked him to delete the video. On September 25, "Make a Friend Live Room" admitted that "it was indeed true", removed the products from the shelves, terminated cooperation, and initiated advance compensation and "refunds without returns" to all buyers.
On the same day, Luo Yonghao responded that the sales of the product on the Make a Friend channel were about two to three million yuan, which was "a serious quality management accident." He also disclosed that the Dongfang Selection platform had sold nearly 10 million yuan and was the largest agent seller of the product. Subsequently, he issued a series of articles criticizing Yu Minhong for "not admitting his mistake, not apologizing, and not refunding the full amount", and uncovered many old accounts of controversial products.
Public information shows that the same stools sold in the two live broadcast rooms are from the "Holiday Childhood" brand, and the registered capital of the relevant merchants is only 100,000 yuan. The loopholes in product selection and factory inspection of the live broadcast e-commerce have become the focus.
Founded in 2021, Oriental Selection is an agricultural products e-commerce platform under Oriental Selection. The company's 2026 fiscal year performance report shows that from June 1, 2025 to May 31, 2026, the company's total revenue was 5.7 billion yuan, a year-on-year increase of 36.3% after excluding the impact of spin-offs; gross profit was 2 billion yuan, a year-on-year increase of 45.2%; operating profit was 660 million yuan, achieving a turnaround from losses to profits. As of May 31, 2026, the overall GMV of Oriental Selection reached 10.2 billion yuan, of which the GMV of self-operated products was 5.4 billion yuan, accounting for approximately 52.6%.
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