The Make a Friend live broadcast room was exposed to sales issues. "Liu Liu Beng" responded that "it has been removed from the shelves and is in urgent communication."

Abstract:

Recently, a consumer posted a disassembly video on social media, saying that a "universal roller stool" purchased at the Make a Friend live broadcast room had serious quality problems. The stool was made of moldy wood boards, used sponges and other unidentified discarded materials.

According to media disclosures, the actual seller of this product is "Holiday Childhood Yunqi Furniture Store", and the registered business entity is "Xiamen Yunqi Furniture Co., Ltd." As of press time, all the above-mentioned stores involved have cleared out all merchandise.

In this regard, there has been no official response from Make a Friend. As a consumer, Sina Technology sought verification from the official customer service of the "Make a Friend Smart Home Hot Products List". The other party said, "This product has been sold, but it is no longer available in the live broadcast room. (This incident) is currently under emergency communication."

In April 2020, Luo Yonghao made his live broadcast debut on Douyin and completed sales of more than 110 million yuan, becoming one of the most popular anchors in the live broadcast e-commerce industry at that time. Luo Yonghao brought huge traffic and allowed Jiudu friends to quickly establish a foothold in the e-commerce live broadcast market.

In 2021, Huang He, the founder of Make a Friend, once said: "Our ultimate goal is that the MCN institution only accounts for 40% of our income, and Lao Luo's income here only accounts for 10% to 15%." By 2022, Luo Yonghao issued a document announcing his "exit", saying that he would devote more energy to entrepreneurship.

Subsequently, Luo Yonghao officially withdrew from the management of Make a Friend, but still participated in important live broadcast activities such as festivals and major promotions as a host. In June 2025, Luo Yonghao's digital human's first live broadcast on Baidu e-commerce attracted more than 13 million viewers, and its GMV exceeded 55 million yuan, setting a new record for digital human live broadcasts at the time.

On September 16, Hong Kong stock company Jiuge Friend Holdings released its 2026 fiscal year interim report. The company achieved operating income of RMB 771 million from January 1, 2026 to June 30, 2026, a year-on-year increase of 24.51%. The profit attributable to the owners of the company was RMB 86.518 million, a year-on-year increase of 50.80%.