Abstract:
Bloomberg recently reported that
Porsche CEO Michael Leiters publicly commented on Tesla’s new Roadster supercar’s “flying in the air” demonstration at an industry conference in Berlin, saying that Porsche would not follow this performance-style launch
. He said: "We don't want to do any special effects or performances. Porsche wants to show real and implementable technological innovations."
On October 15th, both Porsche and Tesla held new car launches, but almost the entire Internet's attention was attracted to Tesla. The reason for this is because it showed a "flying car."
At the press conference, Tesla exhibited a new generation of Roadster equipped with compressed air propellers. The vehicle soared from a ramp, flipped in the air and landed on four wheels, which was extremely visually impactful.
Luo Mingkai also mentioned that Tesla's model, which is mainly used for stunts, and Porsche's just-launched Mission S mid-mounted supercar are aimed at completely different consumer groups.
It is understood that the Porsche Mission S is positioned higher than the 911 and is the brand's flagship product to hit the higher-end supercar market. It is compatible with fuel and hybrid power. It has received very enthusiastic customer feedback since its debut. If it is successfully mass-produced, this will be Porsche's second entry into the top supercar track after the 918 Spyder.
Luo Mingkai’s speech also demonstrated the core differences between the two parties:
Tesla is good at using dramatic demonstrations to show product concepts; while Porsche values hard-core engineering technology that can be implemented and mass-produced, and rejects marketing stage stunts
.Interestingly, in the face of this Tesla press conference, Ferrari CEO gave a completely opposite evaluation to Luo Mingkai. He gave Tesla's technology demonstration full marks.
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