Abstract:
According to the latest report released by Tech Spot, the price of NVIDIA GeForce RTX 50 series graphics cards has continued to soar since its release.
The flagship model RTX 5090 has increased by as much as 370% compared to the recommended retail price (MSRP) in the US market, and the global average increase has been approximately 262%, making it the mainstream gaming GPU with the most outstanding increase in recent years.
You must know that the RTX 5090 has never been normally supplied at the recommended retail price since its release. The current price of the RTX 5090 in the US market has exceeded US$9,000 (approximately 678.34 million yuan). At the end of last year, when the card hit US$3,000 (approximately 19,944 yuan), many players chose to wait and see.
The growth was particularly rapid from February to October this year. From September to October, the average price in the US market rose by 36%, and in Germany, Australia, the Philippines and the Netherlands, the monthly price rose by more than 40%.
There are multiple rumors that the RTX 5090 will be gradually discontinued, further pushing up recent prices.
In addition,
The RTX 5080, which is second only to the flagship, is also not immune. The card is currently priced at a 120% premium over MSRP in the US market, and the global average price is 77% higher. The actual transaction price in the US market has reached around US$2,200 (approximately RMB 14,626).
In the next lower level 70 series, the RTX 5070 Ti and RTX 5070 have increased by 67% and 64% respectively in the US market. However, the increase in most regions in October was controlled within 10%, which was relatively flat.
RTX 5060 Ti equipped with 16GB of video memory
VR
The impact of AM price increases is the most obvious. In the US market, the MSRP has increased by 84%, and the actual selling price is close to US$800 (approximately RMB 5,318) or even higher.
The increase in its 8GB version was relatively moderate, with a 40% increase in the US market and a global average price increase of 24%. The lower-end RTX 5060 also has a growth rate of about 51% in the US market and 40% globally.
The price of the entry-level RTX 5050 has climbed directly from US$260 (approximately RMB 1,728) to US$420 (approximately RMB 2,792), with a premium of 68% in the US market and 41% globally.
This card is currently difficult to buy for less than $400, but it is still the lowest-priced model among this generation of 8GB graphics cards. The card has previously been criticized for its low cost performance, but as memory and PCB costs continue to rise, the price is expected to rise further.
Overall, the price increase of the entire RTX 50 series in 2026 will generally fall in the 40% to 120% range. The RTX 5090 is far ahead with an increase of 370%. The possibility of returning to MSRP in the short term is extremely low.
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