Sources say Zunjie may launch a new sub-brand, targeting the SUV market worth 400,000-500,000 yuan

Abstract:

According to Cailian News, Zunjie may launch a new sub-brand.

The price range is expected to be between 400,000 and 500,000 yuan, and the products will focus on SUV models.

Previously, there was news in the market that the three-way cooperation between Maserati parent company Stellantis, Huawei and JAC Motors is close to being completed. According to relevant reports, the three parties plan to cooperate to develop two new pure electric models, and the entire vehicles will be manufactured by JAC’s Zunjie Super Factory.

As for the relationship between the two businesses, the above-mentioned person familiar with the matter said,

The Zunjie new sub-brand project and the Maserati cooperation project are two independent projects and are not the same business. At present, the specific details of the new sub-brand have not yet been finalized.

It is worth noting that JAC has previously responded to rumors of cooperation with Huawei and Stellantis. Jianghuai Automobile issued an announcement on September 30 that the three parties do have communication and cooperation intentions, but the content and form of cooperation have not yet been determined, and no binding formal agreement has been signed. There is great uncertainty in subsequent advancement.

As an ultra-high-end brand jointly created by Huawei and Jianghuai Automobile, Zunjie's first model, the S800, will be launched in May 2025, priced from 708,000 yuan to 1.018 million yuan. If this new sub-brand plan is finally implemented, Zunjie is expected to further expand the product price range and extend to the high-end SUV market of 400,000 to 500,000 yuan.