Abstract:
The industry controversy over the broken brake pedal bracket has been fermenting to this day, but the actual terminal sales situation of Zunjie V800 does not seem to be as negatively affected as the public expected. On October 9, I saw a Hongmeng Zhixing offline store in Beijing, a brown and gold Zunjie V800 parked at the door of the store. The salesperson said that the car had just completed all delivery procedures that day and was handed over to the new owner.
During the entire delivery process, the new car owner did not take the initiative to mention the incident related to the brake pedal breakage of the Zunjie V800 that has been popularized on the Internet recently.
He was more concerned about the maintenance and energy consumption related issues of the subsequent daily use of the car. He bluntly said that the cost of driving a fuel vehicle before was too high. Now switching to a high-end electric vehicle not only saves money, but the ride quality of the vehicle is also much more comfortable than a traditional fuel MPV.
The store staff also confirmed to reporters that they have received an official notice and will upgrade the new brake pedal bracket base for free to all delivered users. However, they have not yet received specific implementation notices such as parts delivery time, door-to-door replacement implementation details, user reservation channels, etc., and the store’s after-sales team has not yet received supporting training on related upgrade operations.
One of the first owners of the Zunjie V800 who picked up the car said that he had been using two Toyota Alphards as business vehicles at home. Compared with traditional fuel MPVs, what he valued most when placing an order was the Zunjie V800’s full-scenario intelligent driving, rear seat comfort, and intelligent vehicle experience. The recent controversy surrounding the brake pedal has not changed his overall evaluation of the car and subsequent car use plans.
This car owner even believes that the Huawei smart driving function equipped with the Zunjie V800 can proactively intervene before the risk of collision occurs. Even if there is an extreme brake failure scenario, there will be no crash.
He had just unlocked all high-end smart driving functions the day before and experienced the entire process of autonomous driving from a parking space to a destination with one click. He was extremely impressed by the experience of this smart driving system. He described the experience gap as like switching from a senior phone to a first-generation Apple Intelligence phone.
An intermediary who has been engaged in high-end car source docking for a long time also revealed that if consumers want to directly mention the current car of Zunjie V800, they still need to increase the price by several thousand yuan, and the maximum price increase is about 10,000 yuan. The specific price increase depends on the specific configuration of the current car. For top-end models with more optional configurations, the price increase will be slightly higher. He also mentioned that the current price increase level has dropped significantly compared with the price increase of the S800, the first SUV model launched by the Zunjie brand, during the same period.
Of course, it is not completely without negative impacts. Some currency-holding consumers who have not yet had time to pick up their cars have begun to re-evaluate their car purchase decisions.
Some media quoted insiders close to Zunjie Auto as saying that at a Hongmeng Smart store in a certain first-tier city in China, 3 to 4 DaDing customers have officially requested to cancel their subscriptions. The proportion of these unsubscribed customers is less than 20% of the store’s total Cumulative DaDing customers.
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