Abstract:
On September 12, after Apple’s new product launch on September 10, Tmall Apple Store’s official flagship store and more than 20 authorized Tmall stores in China opened reservations simultaneously. The iPhone 18 Pro series will go on sale on Tmall at 8 o’clock tonight. Platform reservation and search data show that the number of reservations for the burgundy color scheme ranks first among color options, surpassing the traditional black and white color scheme; the 256GB version has more reservations than the 1TB top version.
The iPhone Duo folding screen phone is planned to go on sale in October. The platform shows that more than 1 million consumers are waiting to buy it, just two days after the relevant page was opened.
The search volume for "iPhone 18" on Taobao and Tmall has more than doubled compared with the same period last year; the search volume for iPhone 18 Pro Max mobile phone cases has increased for 26 consecutive days, a month-on-month increase of 1,500%. From color matching, capacity to accessory selection, while consumers pay attention to new products, capacity selection is more practical, and purchasing decisions tend to be rational and advanced.
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