September 11 news, today Mixue Bingcheng has been on the hot search. Although it has been ignored by many people, its low-price and people-friendly product strategy has begun to develop rapidly abroad, and it is already the fifth chain restaurant in the world. It is understood that the number of chain stores of Mixue Bingcheng has reached 22,000, becoming the fifth largest fast food chain store after McDonald’s, Subway, Starbucks and KFC.
At present, the competition in the milk tea industry is becoming increasingly fierce. Mixue Bingcheng uses more basic and simple raw materials to produce low-priced and affordable milk tea drinks, and its scale has expanded rapidly, becoming a dark horse in the milk tea industry.
In fact, in addition to the tea chain brand "Mixue Bingcheng", Mixue Bingcheng Co., Ltd. now also owns three wholly-owned sub-brands of fresh coffee "Lucky Coffee", natural drinking water "Snow King Loves Drinking Water", and fried skewers "Kazka", as well as five holding brands of ice cream "Jilatu", Fulujia Convenience Store, Fulujia Brewery, Hui Tea, and Chicken Packing.
Mixue Bingcheng has begun multi-line expansion in different product lines such as tea, coffee, ice cream, beer, convenience stores, etc., through investment to create business formats, copying each "Mixue Bingcheng".