Mixue Bingcheng has become the fifth largest fast food restaurant chain in the world.

According to news on September 11, Mixue Bingcheng was on the hot search list today. Although it has been ignored by many people,However, its low-price and people-friendly product strategy has begun to develop rapidly abroad, and it is already the fifth restaurant chain in the world.It is understood that the number of Mixue Bingcheng chain stores has reached 22,000.It has become the fifth largest fast food chain after McDonald's, Subway, Starbucks and KFC.

At present, the competition in the milk tea industry is becoming increasingly fierce. Mixue Bingcheng uses more basic and simple raw materials to produce low-priced and affordable milk tea drinks. Its scale has rapidly expanded and it has become a dark horse in the milk tea industry.

In fact, in addition to the chain tea brand "Mixue Bingcheng", Mixue Bingcheng Co., Ltd. now also owns three wholly-owned sub-brands: fresh coffee "Lucky Coffee", natural drinking water "Snow King Loves Drinking Water", and fried skewers "Kazika", as well as five holding brands of ice cream "Jilatu", Fulujia Convenience Store, Fulujia Brewery, Hui Tea, and Chicken Packing.

Mixue Ice City has begun to expand its multi-line layout in different product lines such as tea, coffee, ice cream, beer, convenience stores, etc., and through investment to build business formats, replicate each "Mixue Ice City".